Sabio Expands Creator Television® Reach through Xumo Collaboration

Sabio Expands Creator Television Reach with Xumo



Date: June 26, 2025
Location: Toronto, Canada

Sabio Holdings, a leading ad-tech company based in Los Angeles, has made a significant move to broaden the reach of its unique streaming service, Creator Television®, by partnering with Xumo Play. As a popular free ad-supported streaming television (FAST) platform, Xumo Play will provide a valuable channel for showcasing the innovative and dynamic content produced by various social media creators.

The launch of Creator TV on Xumo Play marks a monumental step for Sabio, allowing the first-ever creator-led streaming network to reach a wider audience. This collaboration not only enhances the distribution capabilities of Creator TV but also aligns perfectly with Xumo's reputation for delivering high-quality, accessible content.

According to Joe Ochoa, Co-Founder and General Manager of Creator TV, Xumo is the ideal partner due to their extensive reach and user-friendly interface. Ochoa expressed excitement over sharing creator stories with a broader viewership, emphasizing the increasing demand for authentic voices in streaming content.

Expanding Stories from Top Creators



Creator TV aims to feature original storytelling and breakthrough talent from global digital creators, with notable names such as Uncle Roger, Jenny Lorenzo, and Trey Kennedy leading the charge. Their stories reflect the raw creativity inherent in the social media landscape while seamlessly integrating traditional narrative structures.

Stefan Van Engen, SVP of Content Partnerships at Xumo, highlighted the strategic importance of expanding their content library with Creator TV's offerings. By enhancing their platform's appeal with these authentic, creator-driven stories, Xumo positions itself as a significant player in the evolving streaming landscape.

The distribution agreement with Xumo follows recent collaborations with other platforms such as Plex, Sling Freestream, and Anoki LiveTVx. These partnerships are pivotal for Creator TV's strategy of reaching new audiences across diverse streaming platforms.

Why Creator TV Matters



The significance of creator-centric content in today’s entertainment industry cannot be overstated. With the rise of social media influencers, the entertainment landscape is evolving, and audiences are seeking fresh narratives that resonate with their experiences. Charlie Ibarra, Co-Founder and Head of Content at Creator TV, succinctly articulated the essence of this collaboration: “Creators are driving the evolution of entertainment.”

By merging the distinctive voices of digital creators with traditional television formats, Sabio aims to provide a unique viewing experience that appeals to modern audiences. As it stands, the evolution in content consumption has led to an unparalleled opportunity for creators to express themselves and find diverse platforms that celebrate their narratives.

Sabio's overall objective is to reach, engage, and validate streaming audiences through its advanced ad-serving technology and analytics platform, App Science™, which provides insights without relying on traditional cookie tracking methods. The partnership with Xumo plays a vital role in fulfilling this mission and enhancing the visibility of creators in the streaming world.

What Lies Ahead



As Sabio continues to expand its reach through partnerships like Xumo, the potential for growth in creator-driven content appears limitless. The new age of streaming is distinctly characterized by voices from creators who personalize their storytelling to connect with audiences in innovative ways. The combined efforts of these industry pioneers are set to redefine the entertainment experience, making space for fresh narratives and community engagement.

For more details about Sabio and its groundbreaking initiatives, visit sabio.inc.


Topics Entertainment & Media)

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