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Subaru of America Impresses With Sales Satisfaction Ranking

In a significant achievement, Subaru of America, Inc. (SOA) announced that it has earned the distinguished second position among Mass Market Brands in the 2025 J.D. Power U.S. Sales Satisfaction Index (SSI) Study. This accolade showcases Subaru's unwavering dedication to providing value and an exceptional customer experience in the automotive landscape.

Jeff Walters, the President and COO of Subaru of America, commented on the impressive ranking, highlighting the pivotal role that strong ties with retailers play in achieving such recognition. He noted that this accomplishment is a testament to the company's initiatives, including the innovative Subaru Love-Encore™ vehicle delivery program and the comprehensive Love Promise University®. These programs are designed to reinforce Subaru's core values across its extensive network of retailers across the nation.

The recognition comes as part of the 40th annual J.D. Power U.S. Sales Satisfaction Index Study. Over the years, this study has established itself as a reliable resource for evaluating the new-vehicle purchase experience from the customer's perspective. It meticulously assesses key aspects of dealership performance throughout the sales journey, encompassing areas like the shopping process, product presentation, pricing discussions, financing, insurance details, and the final delivery of the vehicle.

Conducted between July and September 2025, the SSI Study garnered feedback from an impressive 32,616 buyers who had recently purchased or leased vehicles between March and May 2025. This extensive survey ensures that the results are representative of real consumer experiences, expectations, and needs. For further insights into the 2025 J.D. Power SSI Study, interested parties can explore more on their official website at J.D. Power.

Subaru's Commitment to Excellence

Subaru of America, Inc. operates as a wholly owned subsidiary of the Subaru Corporation in Japan. Its headquarters, located in Camden, N.J., serves as the hub for marketing and distributing Subaru vehicles, parts, and accessories via a network of approximately 640 retailers across the United States. Notably, all Subaru products are manufactured in eco-friendly, zero-landfill plants. This includes the Subaru of Indiana Automotive, Inc., which holds the distinction of being the only U.S. automobile manufacturing facility recognized as a backyard wildlife habitat by the National Wildlife Federation.

Guided by the overarching Subaru Love Promise, the company strives to exemplify love and respect towards everyone while actively supporting local communities and its customer base nationwide. To date, Subaru and the SOA Foundation have made generous donations exceeding $340 million to various causes close to the Subaru family’s heart. Furthermore, Subaru employees have collectively contributed over 115,000 hours to volunteer work, underlining their commitment to social responsibility.

Aiming to be recognized as more than just a car company, Subaru seeks to create positive impacts that resonate throughout society and the environment, reinforcing the notion that they aspire to be recognized as 'More Than a Car Company®' and 'More Than a Car Dealer' in every facet of their operations.

As Subaru continues to innovate and enhance the overall customer experience, the company remains dedicated to ensuring that their brand reflects trust, quality, and satisfaction within the automotive industry.

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