#United States #New York #Stagwell #Future of News #NewsFronts

Stagwell's Inaugural NewsFronts: Transforming News Advertising

On October 16, 2025, Stagwell (NASDAQ: STGW) will make history by hosting the inaugural Future of News NewsFronts in New York City. This pioneering event aims to revitalize the connection between news media and marketing. Stagwell, a leader in marketing innovation, is responding to the pressing need for effective journalism and its role in today's media landscape.

A New Era for News and Marketing

The inaugural NewsFronts is designed to bridge the gap between brands and news organizations. It will bring together industry leaders to engage in discussions that focus on innovation and growth opportunities within the news sector. This forward-thinking approach aims to facilitate advertising partnerships that are beneficial for all parties involved.

Stagwell's CEO and Chairman, Mark Penn, emphasizes, "It's time for brands to invest in news. Advertising in trusted outlets isn't just safe; it's one of the smartest moves to drive performance and earn consumer trust." With a commitment to enhancing journalism and delivering high-quality news content, this event highlights the importance of trust in media.

Event Highlights

The programming for the NewsFronts will encompass multiple tracks focusing on key areas:

1. Productization Track: This will feature a fireside chat with Michael Barbaro of The New York Times, discussing the creation of enduring news products. Additionally, a panel will explore how to reboot news products for a new generation, showcasing innovative strategies for engaging audiences.

2. Monetization Track: Led by Axios' Mike Allen, this track will delve into building monetizable communities and turning audience attention into impactful media revenue. Panels will address new revenue streams, including the integration of artificial intelligence into media strategies.

3. Innovation Track: A keynote by Mosheh Oinounou from Mo News will set the stage for a panel discussion on storytelling in the age of AI, emphasizing how technological advancements can reshape media narratives.

Stagwell’s Chief Corporate Affairs Officer, Alexis Williams, expresses excitement for the event, stating, "Our NewsFronts will assemble a coalition of partners, celebrated journalists, and news enthusiasts to ignite conversations about the future of news media."

Emphasizing Three Key Pillars

The NewsFronts will focus on three fundamental pillars that will shape the future of the news media landscape:

• - Productization: How news organizations can create compelling and sustainable news products.
• - Monetization: Strategies to effectively convert audience engagement into financial gain.
• - Innovation: Embracing new technologies and methods to enrich storytelling and audience connection.

Conclusion

Stagwell's Future of News NewsFronts stands as a significant milestone in fostering collaboration among brands and news media. As society increasingly relies on trusted journalism, this event aims to strengthen the bond between marketers and news outlets. Advocating for a brighter future, Stagwell seeks to reinvigorate the news industry while providing advertisers with strategic opportunities that resonate with consumers.

For those interested in being part of this transformative event, further details and registration can be found at Stagwell's Future of News.

About Stagwell

Stagwell is a challenger marketing network dedicated to transforming the marketing landscape. With operations in over 45 countries, the company integrates cutting-edge technology with creative solutions to drive effective business results. Discover more at Stagwell Global.