BUSHY PARK and Shuka Fujii Launch 'GIRLS POWER' Collection
The innovative gender-free underwear brand,
BUSHY PARK, is set to make waves this June with the release of its latest collaboration collection titled
'GIRLS POWER'. This exciting venture features the talents of
Shuka Fujii, a former member of the popular girl groups E-girls and Flower, who made her triumphant return to the entertainment scene in April 2026.
Located in the heart of Tokyo, BUSHY PARK is led by the dynamic entrepreneur
Mami Watanabe, who is renowned for her work in the fashion industry and as a globally recognized model. The brand champions a free-spirited, unisex approach to fashion that transcends traditional gender boundaries, promoting body positivity and self-acceptance.
The
'GIRLS POWER' collection aims to blend BUSHY PARK's gender-neutral aesthetic with Shuka Fujii's strong and natural presence. This unique line of underwear, which is designed to be more than just a garment, encourages individuals to embrace their bodies and express themselves confidently. The collection is a nod to the importance of self-love and acceptance, allowing wearers to celebrate their identities without confinement.
Launch Event
The official launch and pop-up event of the
'GIRLS POWER' collection will take place on
June 12, 2026, at the stylish
TRUNK HOTEL in Shibuya, Tokyo. Attendees can experience the collection firsthand, starting from
2 PM to 7 PM for the pop-up, followed by a celebration party from
7 PM to 11 PM. It's an opportunity for everyone to engage with this groundbreaking line and witness the collaboration between BUSHY PARK and Shuka Fujii up close.
Collection Highlights
The collection includes several pieces designed for diverse occasions and styles:
- - Original Trunks: These gender-neutral trunks are set at a price of ¥6,600 (+tax). They are crafted to provide comfort and style for all, encouraging a sense of freedom.
- - Rompers: Perfect for use as both innerwear and fashionable outerwear, these rompers are priced at ¥14,300. They embody versatility and allow wearers to make a statement wherever they go.
About Shuka Fujii
Born in
Osaka on
October 14, 1994, Shuka Fujii began her journey with the girl group
Flower in April 2010 and later performed with
E-girls. In 2016, she showcased her musical talent as part of the duo
ShuuKaRen with her sister, Kanna Fujii. Although she took a hiatus from the industry due to health issues in 2017 and announced her retirement later that year, Shuka made headlines again in 2021 when she announced her marriage. By April 2022, she expanded her family with twin boys. After a memorable gap, she returned to the industry focused on fashion and multi-faceted expression, partnering with brands like her own
ROLE MODEL jewelry line.
Now, as part of her exciting comeback in
April 2026, Shuka Fujii is thrilled to collaborate with BUSHY PARK, championing gender fluidity in fashion and expanding dialogue around body positivity.
About BUSHY PARK
Founded in 2019,
BUSHY PARK emerged as a trailblazer in the fashion world, aiming to break down the barriers of conventional gender-based clothing. Led by Mami Watanabe, who graced the cover of the international edition of
PLAYBOY, the brand has continued to innovate since its inception. With projects that explore art, fashion, and culture, BUSHY PARK redefines underwear as a fashion statement that fosters self-identity rather than conforming to societal norms. Visit
BUSHY PARK for more information and to shop their striking designs.