#Japan #Tokyo #Roblox #Minecraft #DNP

DNP's Educational Innovation

Dai Nippon Printing Co., Ltd. (DNP), headquartered in Tokyo and led by President Yoshinobu Kitajima, is set to launch its new educational initiative, the "DNP Game-Based Educational Service," on September 16, 2025. This service integrates popular gaming platforms like Minecraft and Roblox into educational settings, allowing children to explore concepts like urban planning and career experiences through immersive gameplay. By leveraging these familiar environments, DNP aims to foster curiosity and enhance the learning motivation of young learners.

Purpose and Background of the Service

The decision to utilize these game platforms stems from their widespread popularity and their educational potential, particularly among teenagers. Minecraft has sold over 350 million copies globally as of April 2025, with research indicating nearly half of upper-grade elementary students in Japan actively use it. On the other hand, Roblox boasts around 77.7 million daily users and over 380 million monthly users worldwide as of March 2024, making it an engaging avenue for younger audiences, including a significant number of under-13 players.

DNP’s introduction of the Game-Based Educational Service forms part of its XR Communication(R) business. This initiative not only enriches children's learning experiences through interactive gameplay but also enables companies and local governments to fulfill their social responsibilities (CSR) while engaging in activities like recruitment, event planning, and facility introductions. With this approach, DNP presents a new service that effectively combines learning and corporate branding.

Features and Advantages of DNP's Game-Based Educational Service

1. Integration of Learning and Corporate Branding
The Minecraft platform supports educational quests that revolve around topics like digital creation and community development. Children engage in a cycle of discovery, practice, and reflection, which cultivates their understanding of societal structures. Additionally, the service's synergy with SDGs-related learning addresses contemporary social issues.
Similarly, Roblox features content centered on careers and everyday life, allowing parents and children to participate together. Businesses can display logos or facility names within the game, providing users opportunities to understand corporate initiatives through experiential learning which can organically drive actions like event participation. By merging the educational focus of Minecraft with the brand engagement potential of Roblox, DNP achieves both effective learning and meaningful branding outcomes.

2. Flexible Service Provision Through Partnerships
DNP brings its expertise in educational publishing and digital content development to this initiative, combining it with capabilities from startup partners to deliver services swiftly. The service fits seamlessly with educational curricula and can adapt to various school settings, home learning environments, and community events. Prices for the service will vary based on individual project designs, ensuring a tailored approach to educational needs.

Future Developments

Looking ahead, DNP plans to actively harness this service to enrich children's learning environments while offering diverse applications to businesses and local governments for branding initiatives, social contributions, recruitment, and community events. By strengthening collaborations with educational institutions and community events, the program strives to connect curricula with real-world experiences, fostering a holistic learning approach for families. Furthermore, DNP aims to expand its services internationally, continually developing new communication models that balance education and corporate branding on a global scale.

As DNP forges ahead, supported by seasoned partners like monoAI technology and the Digital Manufacturing Council, the potential to transform the landscape of educational engagement through gaming not only thrives in Japan but extends into the global arena. The integration of gaming into education heralds a progressive shift towards innovative learning methodologies that resonate with the digital generation.