#United States #New York #Jason Snyder #Artists & Robots #Heather Salkin

Artists & Robots Launch: Reinventing Brand Experiences in the AI Era

On November 17, 2025, a momentous launch took place in New York City, marking the advent of a groundbreaking venture, Artists & Robots. This independent brand experience studio was conceived with a singular mission: to amplify human creativity in an era increasingly influenced by artificial intelligence (AI). Co-founded by the dynamic duo, Heather Salkin and Jason Alan Snyder, the studio aims to innovate and reshape the ways brands engage with their audiences through technology.

A Foundation of Expertise

Both co-founders carry an impressive pedigree that positions them perfectly to lead this ambitious project. Jason Alan Snyder was previously recognized as the first-ever Global Chief AI Officer at Momentum Worldwide, a leading experiential marketing agency within the Interpublic Group. His insights and experience in the realm of AI and its implications on brand strategy are invaluable. In conjunction, Heather Salkin boasts decades of leadership in production and technology, having served as SVP and Executive Producer at RAPP and masterminded large-scale productions in experiential agencies. The combination of their expertise forms a solid foundation for Artists & Robots.

The Studio's Vision

Artists & Robots is not just another entity; it aims to set a new benchmark in integrating technology with creativity. The studio offers a diverse range of services, aspiring to craft meaningful brand experiences that resonate on a deep human level. Snyder articulates the philosophy behind the studio: "AI and other event technologies are powerful tools, but they should always amplify human creativity, not replace it." This guiding principle ensures that tech innovations serve to enhance rather than diminish the essence of human connection, creativity, and emotion.

Life Beyond Efficiency

As we step further into an AI-driven world, Artists & Robots is focused on what comes next—the authenticity and originality that must reign supreme, even in a landscape saturated with rapid content production. "At a time when any brand can create vast amounts of content quickly," Salkin notes, "audiences need to feel a real impact from brand experiences." The duo redefines originality as paramount in fostering genuine connections with audiences that transcend mere transactional interactions.

Innovative Offerings

The spectrum of capabilities available at Artists & Robots is extensive, including the design of immersive virtual environments and mixed-reality experiences that respond dynamically to user interaction. The emphasis on blending technology with personal engagement forms the core of what Salkin and Snyder hope to achieve. They envision the studio as a leading light in strategic consulting that enables brands to deliver authentic expressions powered by creativity, advanced technology, data insights, and thoughtful execution.

A Proven Partnership Built on Trust

Salkin and Snyder are not new to collaboration. Their history of working together across various agencies has forged a reliable partnership and fostered a complementary skill set, essential for navigating the complexities of modern marketing. Their combined knowledge and passion for blending creativity with technology underscore their commitment to enhancing brand experiences in meaningful ways.

The Future of Artists & Robots

As Brands encounter increasing competition and the necessity for innovative engagement methods, Artists & Robots positions itself to be at the forefront of this evolution. Salkin encapsulates the vision succinctly: "It's never been a better time to finally realize our dream to break out on our own to deliver the best innovative and inspiring experiences brands can get to enhance their relationships with key audiences in an AI-powered world." The studio aims to push boundaries, ensuring that as technology rapidly advances, human creativity remains central to all brand narratives.

Ultimately, Artists & Robots is more than a brand experience studio; it is a catalyst for change in how technology and creativity can harmoniously coexist, resulting in rich, immersive, and heartfelt interactions that resonate profoundly with audiences everywhere. Discover more about Artists & Robots and their mission on their website.