Chris Emme Appointed as Head of U.S. Advertiser Sales at The COOL Company

Chris Emme Takes Charge as U.S. Advertiser Sales Head at The COOL Company

The COOL Company, recognized for transforming the advertising landscape with its cutting-edge technology, has made a significant announcement today: Chris Emme has been named the Head of U.S. Advertiser Sales. With over 20 years of seasoned expertise in digital media and advertising sales, Emme is set to amplify Cool.co’s growth across the U.S. market.

Emme arrives at Cool.co with a robust background, having held senior positions at high-profile companies like MIQ, Eyeota, and Yahoo. His notable track record includes scaling revenue teams and establishing crucial advertiser partnerships. Emme's proficiency encompasses a variety of sectors, including mobile, programmatic, CTV, and location intelligence, which positions him perfectly to navigate the complexities of the modern advertising ecosystem.

Zack Dugow, the CEO of The COOL Company, expressed confidence in Emme's capabilities, stating, "Chris has a rare ability to build powerhouse advertiser relationships that fuel real growth. His leadership will be instrumental as we accelerate our presence and drive CTV attribution and DCO results for our partners and customers."

In his role, Chris Emme will oversee the U.S. advertiser acquisition and account management, working in tandem with agency partners and internal teams to extend Cool.co’s reach into key industry verticals. His approach aligns with Cool.co's commitment to invest in advanced advertising technologies and integrate premium content seamlessly.

In a statement about his new role, Emme shared his enthusiasm: "I couldn't be more excited to join Cool.co at this incredible time of growth for the company and to help Agencies and Brands leverage our Attribution lead media offering. With new technologies drastically influencing how digital media campaigns are executed and how ad creatives are crafted, it’s a thrilling time in our industry."

Chris Emme will be based in New York City and will directly report to the U.S. General Manager as he takes on this pivotal role.

The COOL Company is on the forefront of redefining advertising through AI-enhanced technology, integrating creative development, media execution, and performance measurement into cohesive solutions. Their COOL Media platform includes offerings like Dynamic Creative Optimization, Creative Automation, Media Attribution, Franchise Marketing, and Supply-Side Platform capabilities, all designed with a focus on user privacy and first-party data insights.

This strategic move marks an exciting phase for The COOL Company as it looks to continuously innovate and lead in the ever-evolving advertising landscape. Emme’s arrival is expected not only to enhance their existing advertiser strategy but also to strengthen their position as a pioneer in the dynamic media marketplace.