AVATR Unveils Star Models Representing 'New Luxury' at the Munich Auto Show 2025

AVATR Shines Bright with 'New Luxury' at IAA 2025 in Munich

The 2025 Munich Auto Show, also known as IAA, witnessed a spectacular presentation by AVATR, the innovative automotive company making waves in the luxury market. The event was marked by the unveiling of several star models, including a groundbreaking vehicle renowned for its emotional intelligence (EI)—the AVATR VISION XPECTRA. This model, a brainchild of lead designer Nader Faghihzadeh, stood out not only for its appearance but also for its commitment to technological advancement and a new vision of luxury.

One of the show’s highlights was the limited edition AVATR 012, crafted in partnership with acclaimed designer Kim Jones. The vehicle distinguished itself with an eye-catching exterior that resembles a ‘liquid silver drop’ and an interior inspired by architectural design. Alongside this model, the AVATR 11 Royal Edition, a custom luxury SUV AVATR 07, and a sport sedan AVATR 06 were also showcased, reflecting the brand’s relentless drive for innovation and excellence.

The Experience of New Luxury

AVATR's presentation was not merely about the cars; it was a complete sensory experience. The brand leveraged an innovative indoor/outdoor setup at Königsplatz to captivate a global audience with its vision of 'new luxury'. Visitors were treated to a deeper understanding of AVATR’s ethos through engaging displays and interactive experiences, creating an inviting atmosphere for car enthusiasts and industry professionals alike.

The AVATR 07 was particularly well-received, combining spacious comfort with an inviting feel, earning accolades like the iF Design Award 2025 and the DA International Design Gold Award. Its design ensured it attracted significant foot traffic, while the sleek AVATR 06 sedan charmed handlers with its low profile and exquisite shapes, showcasing the brand's dedication to unique design aesthetics.

Another major attraction was the exclusive AVATR 11 Royal Edition, which dazzled audiences with its luxury elements, featuring a sophisticated color blend of obsidian black and noble gray. This design draws inspiration from the elegance of the Royal Opera House in London and reflects the opulence that AVATR aims to deliver.

Expanding Global Reach

With close to 190,000 customers already, AVATR is gaining traction in markets like Thailand, the UAE, and Singapore. Their ambitious plan for 2025 includes entering over 50 countries and establishing more than 160 sales channels worldwide. AVATR’s innovative approach to intelligent, electric vehicles, catering to the 'new luxury' concept, emphasizes their commitment to becoming an international leader in the automotive sector.

With the incredible feedback received from the audience at the Munich Auto Show and the brand’s strategic global expansion, AVATR is set to redefine luxury mobility, ensuring that each model produced embodies sophistication, style, and the latest technological advancements in design and functionality. As they navigate this journey, AVATR stands poised to emerge not just as another auto manufacturer, but as a significant player in the realm of premium automotive innovation.