Samsung Electronics Japan has launched an exciting new web commercial featuring the global pop sensation YOASOBI, showcasing the remarkable capabilities of the latest AI phone, the Samsung Galaxy S25 Ultra. This campaign, titled "#LiveShootingWithGalaxy," began in April 2025 and is now presenting its second installment with the new commercial, which debuted on May 12, 2025.
The new commercial was filmed during the "YOASOBI ASIA TOUR 2024-2025 'Chōgenjitsu'" concert held in Singapore. Enthusiastic YOASOBI fans can be seen utilizing the Galaxy AI features of the Samsung Galaxy S25 Ultra to capture the essence of the live show. The ad aims to illustrate the exceptional experience of using the Galaxy AI to create vivid memories of the thrilling concert performance.
Beginning with a thrilling moment where the audience erupts with excitement during YOASOBI's catchy tune "Standing on Stage," we see the protagonist enthusiastically capturing their unforgettable experience. With the advanced camera zoom function of the Galaxy S25 Ultra, they aim to photograph YOASOBI on stage. However, an unfortunate mishap occurs when the heads of the audience members in front obstruct the shot. This moment of disappointment is quickly turned around when they leverage the Galaxy AI's editing function. By simply tapping on the unwanted objects in the photo, Galaxy AI seamlessly removes distractions and even generates previously unseen backgrounds, resulting in a stunning memory from the concert. The user's astonishment at the editing quality is captured in the moment when they exclaim, "Wow! The distractions are gone!" sharing the joy with fellow fans next to them.
The Galaxy AI generation and editing capabilities allow users to analyze images and perform selective object removal, size adjustments, and repositioning. The magic is showcased in the commercial, where it transforms less-than-perfect concert shots into treasured keepsakes. It highlights the Samsung Galaxy S25 Ultra’s prowess and creativity, enabling true fans to relive their experiences as though they were there again.
The Galaxy S25 Ultra, which features cutting-edge AI capabilities, was released on February 14, 2025. It comes equipped with the Snapdragon® 8 Elite, the most powerful performance yet in the Galaxy S series, along with a built-in S Pen. The Galaxy S25 series allows seamless integration of applications, enhancing communication and productivity at unprecedented levels. The camera boasts an extraordinary 200-megapixel resolution, as well as a 50-megapixel ultra-wide camera sensor for exceptional clarity and vivid photography.
Additionally, the camera's low-light performance has improved significantly, allowing fans to capture dynamic shots during evening concerts without losing quality. The event marked a significant milestone for Samsung's ongoing efforts to promote live-event photography with the statement "#LiveShootingWithGalaxy," emphasizing that the Galaxy S series is ideally suited for capturing precious moments.
YOASOBI, comprised of composer Ayase and vocalist ikura, quickly rose to fame in the music industry. Their debut track "Yoru ni Kakeru" has garnered over 1.1 billion streams, setting a record as the first in Japan to surpass such a milestone. Their latest single "Idol" has topped numerous charts while solidifying their status as leaders in J-Pop. The duo is set to embark on their first-ever dome concert in the fall of 2024 and will also participate in various high-profile global events.
By integrating the advanced features of the Samsung Galaxy S25 Ultra with artistic expressions from top musicians like YOASOBI, Samsung is creating opportunities for audiences to capture unforgettable live music moments. With the Galaxy S25 Ultra, fans can rest assured that no precious memory will ever be missed, thanks to the incredible technology packed into this smartphone.
For more details on the campaign and the smartphone’s features, visit the Special Galaxy S25 Ultra meets YOASOBI page: https://www.samsung.com/jp/explore/special/galaxy-s25-ultra-yoasobi/.