#USA #Atlanta #Yupp Video Services #Heartland+ #Get After It Media

Yupp Video Services and Get After It Media Partner to Release Heartland+

On January 8, 2026, Yupp Video Services (YVS), the B2B technology branch of YuppTV, announced a strategic partnership with Get After It Media (GAIM), the entity behind popular networks such as The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev'n. This joint effort is set to revolutionize the OTT landscape with the launch of Heartland+, an innovative application that enhances GAIM's established on-air network by incorporating advanced features and new content categories.

Heartland+ aims to showcase an impressive mix of family-oriented shows, action-driven entertainment, and a rich selection of Heartland's country music, all tied together with the reliability of YVS's streaming technology. This partnership leverages YVS's extensive experience in creating data-driven, scalable OTT platforms, ensuring that consumers will enjoy an uninterrupted viewing experience across different devices - including connected TVs, smartphones, and web browsers.

What to Expect from Heartland+

The rollout of Heartland+ is set to kick off in the second quarter of 2026. Users can look forward to premium access to an extensive library of country music, alongside their favorite family-friendly shows and action content delivered via flexible subscription models. Furthermore, advertisers will benefit from advanced, data-centric advertising units tailored for precise targeting, enhancing their outreach and effectiveness.

According to Uday Reddy, CEO and Founder of YVS, “Our collaboration with GAIM to launch Heartland+ fuses our extensive OTT expertise with their deep-rooted values in country music and family-friendly entertainment. The app is designed not only to cater to viewers but also provides advertisers with enhanced targeting capabilities through comprehensive data analytics.”

Joel Wertman, Co-President and CEO of GAIM, elaborated on the partnership's significance by stating, “We value collaborations with partners like YVS, who empower us to deliver data-driven solutions for advertisers eager to reach their target demographics efficiently. The success of our ventures is increasingly dependent on our ability to innovate and offer data-driven audience solutions.”

The Future of Streaming

Yupp Video Services stands at the forefront of the OTT technology sector, providing essential tools that enable broadcasters, telecoms, and content providers to deliver reliable and high-quality streaming services. By strategically aligning with Get After It Media, YVS reinforces its commitment to enhancing viewer experiences while advancing advertisers' capabilities to reach consumers more effectively.

As Heartland+ prepares to enter the competitive OTT market, it offers a unique value proposition that combines the beloved themes of country music and family values, all crafted into a modern, user-friendly application. With the backing of innovative technology and a focus on user engagement and revenue generation, Heartland+ is poised to capture a significant audience when it launches.

For more information regarding Yupp Video Services, visit YVS Website. To learn about Get After It Media, explore GAIM. More details about their programming can be found at Watch GAIM.

Stay tuned for the upcoming Heartland+ launch, and prepare to experience an exciting new frontier in family entertainment and country music streaming!