#Indonesia #Jakarta #NEV #Chery Group #LEPAS

LEPAS's Revolutionary Launch in Indonesia

On January 19, 2026, in a symbolic move for the future of sustainable transportation, LEPAS, a groundbreaking new energy vehicle (NEV) brand under the Chery Group, officially opened the world’s first LEPAS showroom in Jakarta, Indonesia. This significant event attracted over a hundred attendees, including Indonesian government officials, media representatives, influencers, and dealer partners who gathered to witness the brand's expanding footprint in the market.

The showroom opening was graced by notable figures such as Indonesian government representatives, executives from LEPAS Indonesia, and the reigning Miss Universe Indonesia 2025, who participated in a ribbon-cutting ceremony to inaugurate this landmark establishment. Inside, the showroom showcased the flagship model, the LEPAS L8, which features a blend of cutting-edge technology and elegant design. Guests were welcomed by AiMOGA, an intelligent robot designed to provide consultations and guide visitors through the showroom, enhancing the experience with its futuristic presence. Lifestyle influencers who attended remarked on the perfect fusion of technology and aesthetic appeal, complimenting the intelligent welcome from the robot and the showroom's overall ambiance.

After the unveiling event, a time capsule was sealed, symbolizing LEPAS's commitment to innovation, quality, and environmental sustainability. This moment marks not just the opening of a showroom but also the successful launch of the brand’s operational ecosystem on a global scale. Zeng Shuo, President of LEPAS Indonesia, emphasized, “The opening of the MAS Kelapa Gading showroom reaffirms LEPAS’s dedication to sustainable brand development through a stable network, quality service, and exceptional brand experiences.”

Since its debut in April 2025, LEPAS has rapidly established its global presence, showcasing its vehicles at international exhibitions such as the Indonesia International Auto Show (GIIAS) and the Salone dell'Auto di Torino in Italy, in addition to signing agreements with distributors in the UAE and Kuwait, and entering the South African market with dealership agreements.

The opening of the showroom is a clear statement of LEPAS’s ambitions on the international stage. It embodies the brand's philosophy of reflecting an elegant lifestyle and serves as a pivotal point for positioning LEPAS as a benchmark in the global NEV market. Looking ahead, LEPAS aims to deepen the integration of technological innovation, design aesthetics, and refined driving experiences, ensuring that users worldwide benefit from unprecedented convenience and a stylish lifestyle through their NEVs.



The launch of LEPAS’s first showroom is not just a celebration of new beginnings; it marks the start of a new chapter in the sustainable vehicle landscape that promises to prioritize technological advancements and design sophistication, catering to modern consumers' needs. As the world shifts towards greener solutions, LEPAS stands at the forefront of this transformation, committed to providing innovative and eco-friendly transportation options.