Experience the Sweet Relief at Hanamaru Bake’s Ice Stand
As temperatures soar this summer, the renowned Sanrio Co., Ltd., based in Shinagawa, Tokyo, will offer a delightful escape with the opening of the
Hanamaru Bake Ice Stand at the rooftop terrace of
Tokyu Plaza Harajuku. This limited-time event will run from
August 1 to August 14, 2025, promising to deliver refreshing and soothing ice cream selections that cater to the needs of hardworking individuals seeking a sugary treat amidst the heat.
Meet Hanamaru Bake
The character
Hanamaru Bake, introduced in 2023, embodies the spirit of encouragement; this whimsical ghost brings a Hanamaru (a kind of applause) to everyone who has worked hard. The ice stand is designed to uplift spirits during the hot summer days with its fun flavors and adorable presentation.
Ice Cream Flavors Tailored for You
Visitors can indulge in
six whimsical flavors, crafted to match one’s mood and well-being. From
“Calming Citrus” with refreshing yuzu to
“Positive Berry” combining sweet strawberries with crunchy cookies, each offering is an invitation to enjoy a moment of delight. Here’s a closer look at the mouthwatering menu:
- - Satisfying Chocolate (Choco & Nuts): A rich ice cream promising to recharge your energy!
- - Calm Citrus (Yuzu & Salt): Refresh with the zesty taste of yuzu combined with a hint of salt.
- - Refreshing Mint (Choco & Mint): Invigorate your senses and enjoy a gentle detox with mint ice cream.
- - Carefree Banana (Honey & Banana): A sweet and comforting flavor for a calm heart.
- - Positive Berry (Strawberry & Cookie): Uplift your mood with delightful berry sweetness and crunchy textures.
- - Balancing Matcha (Matcha & Black Honey): Savor the relaxing taste of matcha for a tranquil experience.
Each scoop is reasonably priced at
800 yen (tax included) and participants are encouraged to take their treats to-go. This initiative promises not just delicious flavors but also an Instagram-worthy experience with toppings designed to resemble the Hanamaru Bake character’s ears and adorable wafer decorations.
Event Highlights
Visitors can also anticipate a specially curated experience, showcasing a pastel pop world themed around the
Hanamaru Bake, complete with awnings, parasols, and whimsical photo spots. Cool mist features will enhance the ambiance, making the event both refreshing and picturesque.
Hanamaru Bake Ice Diagnostic: Before visiting, fans can engage in an online quiz to determine which ice cream best fits their mood for the day.
Register at
https://hanamaruobake-icestand.sanrio.co.jp.
Furthermore, a
Birthday Celebration will take place on
August 7, with special decorations and a collectible pick offered to ice cream purchasers during the event.
Interactive Greeting Event
In addition to savoring delicious treats, attendees can enjoy a unique
greeting event where Hanamaru Bake will stroll around the Tokyu Plaza Harajuku, allowing guests to interact and snap pictures with the beloved character on specific days: August 1, 3, 7, 10, and 14. The schedule includes times at
12:00,
14:00, and
16:00, providing multiple opportunities to meet this charming ghost.
Nationwide Pop-Up Store
Simultaneously, from
August 1 to August 14, KIDDY LAND locations across Japan will feature the
Hanamaru Bake’s Pastel Sweets Pop-Up Store. This store will unveil around
100 new pastel-themed items, including plush toys, stationery, and kitchen accessories, making them perfect gifts or personal treats.
Tokyo’s Harajuku, Osaka Umeda, Shinjuku, and other locations will have unique installations, with Osaka hosting special greeting events with Hanamaru Bake on
August 9. Each pop-up customer spending over
2,200 yen (tax included) will receive exclusive tote bags, while Harajuku visitors spending over
3,300 yen can score an exclusive Hanamaru Bake fan.
More About Hanamaru Bake
The essence of
Hanamaru Bake revolves around empathy and motivation. It’s believed that each ghost observes individuals and celebrates their achievements, sometimes resembling loved ones watching from afar. The characters feature a shy one named
Marumaru, alongside
Marun, an upbeat girl, and
Kokomaru, a somewhat clumsy boy. Their different personalities resonate with fans, striving to bring a smile and a sense of achievement through every delicious treat!
For more information on Hanamaru Bake and the new product lineup, visit the official site at
https://www.sanrio.co.jp/characters/hanamaruobake/.