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Gion Tsujiri's Uji Matcha Castella: A Perfect Blend of Moisture and Fluffiness

The renowned Gion Tsujiri, established in 1860 in Kyoto, is excited to announce the relaunch of its beloved Uji Matcha Castella on May 20, 2026. Known for delivering the rich flavors of tea, Gion Tsujiri's updated castella promises a perfect balance between moist and fluffy that will delight returning customers.

A Stunning Green Treat with Rich Aroma

Crafted using only the finest matcha handpicked by Gion Tsujiri, this castella embodies the beauty and essence of matcha. The bakers, trained in traditional methods at esteemed confectioneries, meticulously prepare the castella, focusing on every ingredient for the best quality. For egg selection, they've opted for eggs derived from sweet potato-fed hens, enhancing the castella’s vibrant green hue. Additionally, a unique blend of flour specifically chosen for castella creates a light, fluffy texture that concurrently offers a satisfying bite.

Upon tasting, one experiences an explosion of gentle sweetness, refined through precise sugar adjustments that harmonize well with the robust flavor of matcha. The traditional "bubble-cut" technique enhances texture uniformity, resulting in a beautifully delicate cross-section and smooth mouthfeel. Each slice delivers deep matcha aromas intertwined with the skillful craftsmanship of the bakers, making it a blissful indulgence for any time of day.

A Traditional Sweet Perfect for Gifting

Originally brought by the Portuguese to Nagasaki in the late Muromachi period, castella has been adapted and refined over time into what we now know as Nagasaki Castella. Gion Tsujiri has proudly been serving matcha castella delights through their tea house, Saryo Tsujiri, in various forms including parfaits for many years. The light and moist texture of the castella, accompanied by the gentle echo of matcha, is ideal for special tea times at home and makes a thoughtful gift for loved ones.

Product Information

• - Product Name: Uji Matcha Castella (185g)
• - Price: ¥1,566 (tax included)
• - Release Date: May 20, 2026
• - Available Locations: Gion Tsujiri & Saryo Tsujiri direct stores

- Gion Main Store
- Kyoto Station Hachijo Store
- JR Kyoto Isetan Store
- Daimaru Shinsaibashi Store
- Tokyo Skytree Solamachi Store
- Daimaru Tokyo Store
- Online Shop: Gion Tsujiri Online

The Story Behind the Development

Gion Tsujiri has long cherished the fragrance, umami, and lasting resonance of matcha. With the relaunch of this castella, their aim has been to encapsulate these qualities in every bite. The pivotal collaboration with a traditional castella maker ensures that the matcha's beauty can be tasted in the soft, moist texture. With every bite, one experiences the rich aroma and gentle sweetness of “real” matcha castella.

About Gion Tsujiri

Coming straight from the heart of Kyoto's Gion district, Gion Tsujiri has a legacy dating back to 1860. Founded under the name of the first owner, Tsujiri Emon, the company began in Uji, producing and selling Uji tea. In 1978, adapting to the times, Gion Tsujiri opened Saryo Tsujiri, a tea house offering indulgent sweets made from fine matcha. Further embracing the tradition, a new specialty brand, "Buburu," focusing on various types of Japanese tea, was launched in October 2023 at Kyoto Station. Gion Tsujiri is committed to delivering joyous moments brought by tea to people everywhere.

Website: www.giontsujiri.co.jp