#United States #Los Angeles #Trailer Park Group #Chris Hannan #Entertainment Marketing

Trailer Park Group: Innovating for 2025

As the year 2025 unfolds, Trailer Park Group, noted for its leadership in entertainment marketing and content production, is laying the groundwork for a transformative year. The company has recently announced a series of strategic new hires and initiatives aimed at reinforcing its market position and driving innovative growth.

New Head of Sports: Chris Hannan

Among the most significant changes is the appointment of Chris Hannan as the Head of Sports at Trailer Park Group. With a robust background in sports marketing as the former CEO of the BIG3 Basketball league, Hannan's experience is expected to be invaluable. During his tenure at BIG3, he was instrumental in forging new corporate partnerships and enhancing the league's brand visibility. His prior roles have included a significant stint at Endeavor as Executive Vice President, where he honed strategies that aligned sales and content across various sports properties. His time at FOX Sports spanned nearly two decades, where he shaped the marketing strategies of some of the biggest names in sports broadcasting.

Hannan’s objective will be to cultivate relationships with sports properties, create new partnership avenues, and explore strategic acquisitions that will bolster the company's influence in sports marketing. "Chris's vision and experience make him uniquely suited to build upon our existing sports marketing capabilities," said David Messinger, CEO of Trailer Park Group, emphasizing the importance of Hannan's role in diversifying their portfolio.

Revamping the AV Division

Trailer Park Group is also revitalizing its Audio-Visual (AV) division by welcoming three new leaders to push creative boundaries. Jill Gershman, now serving as Senior Vice President and Creative Director, brings her extensive background from reputable firms like Buddha Jones, ABC, and Disney. Joining her are Steve Davis, tasked as Director of Agency Operations for One Studio, who has a history with Paramount+, and Joshua Rogers stepping in as SVP and Creative Director after notable roles at Zealot and Buddha Jones.

This leadership team is expected to pioneer innovative marketing strategies tailored to meet the dynamic needs of the current entertainment landscape. Messinger remarks on their contributions, stating, "Their leadership underscores our commitment to staying ahead of the curve by delivering exceptional storytelling and seamless production."

Expanding Social Media Expertise

In a digital age where social presence is critical, Trailer Park Group is enhancing its social media capabilities under the stewardship of Pete Callaro. Known for crafting social strategies for global brands, Callaro has made significant strides in marketing creativity for major companies. He will be joined by strategic consultant Antonia Baker, who has an impressive pedigree with experience at platforms like Twitter, and Jessica Babila, who brings her knowledge of theatrical marketing from Fox Atomic and various agencies.

With a synergized team, Trailer Park Group aims to elevate its social media presence across all business facets. Messinger shared, "As we embark on this exciting new chapter, I am incredibly proud of how we are building upon our team of exceptional creative, production, and strategic experts."

The collective expertise and strategic orientation of Trailer Park Group signal a robust approach to navigating the entertainment industry's evolving landscape. As they move forward into 2025, innovation, agility, and creativity will remain at the forefront of their initiatives.

About Trailer Park Group

A well-respected name within the entertainment marketing sphere, Trailer Park Group operates across North America, Europe, and Asia-Pacific, providing top-tier creative, strategy, and production capabilities in various sectors, including Streaming, Film, Gaming, Music, and Sports. To learn more about their projects and initiatives, visit their official website at www.trailerparkgroup.com.