#Japan #Chuo-ku, Tokyo #Apagard #Crystal Toothbrush ##ColorGrandPrix

Spring Campaign: Vote for Your Favorite Color

This spring, Apagard is celebrating the relaunch of its popular Crystal Toothbrush by kicking off the "#ApagardCrystalToothbrush Color Grand Prix" campaign. From March 1 to May 18, 2026, fans can select their favorite color and enter a drawing for exciting prizes.

The Apagard brand, known for its leading sales in the whitening toothpaste market, presents the Crystal Toothbrush as a chic and functional choice for everyday oral care. Available in four stunning colors—Cherry Pink, Aquamarine, Peach Orange, and Night Violet—each brush is designed to brighten your day and enhance your daily brushing routine.

Prizes and Participation

Participants who cast their votes for their preferred color will be entered into a lottery. A total of 100 lucky winners will receive a set that includes their chosen color of the Crystal Toothbrush, a 53g tube of Apagard Serena, and 3,000 points of "Erabieru Pay®" digital gift points. Whether you want a toothbrush that matches your mood, complements your partner, or represents your favorite artist's color, the Grand Prix campaign encourages everyone to embrace their personal style!

Even if you don't win the main prize, everyone who participates will receive a sample of Apagard M Plus (2g), ensuring that all entries are rewarded.

A Beautiful Smile for All

A radiant smile is one of the most effective ways to showcase your charm to the world. Apagard believes that healthy, beautiful teeth embody true beauty. The brand is committed to supporting individual beauty and positivity through daily oral care, helping each person to maintain their smile’s vibrancy.

Campaign Details:

Campaign Title:

Which is Your Favorite? #ApagardCrystalToothbrush Color Grand Prix

Campaign Period:

March 1, 2026 - May 18, 2026

Prizes/Number of Winners:

• - 100 winners will receive:

- One Apagard Crystal Toothbrush in their chosen color
- One 53g tube of Apagard Serena
- 3,000 points of "Erabieru Pay®"

• - All participants will receive:

- A sample of Apagard M Plus (2g)

Product Features

Name:

Apagard Crystal Toothbrush

Brush Firmness:

Medium/Soft

Head Size:

Compact Head

Suggested Retail Price (tax included):

437 yen

Colors Available:

• - Cherry Pink
• - Aquamarine
• - Peach Orange
• - Night Violet

Key Features:

• - Featuring a transparent handle with crystal embellishments, this toothbrush transforms brushing time into a delightful experience, ensuring shiny, white teeth.

Launch Date:

Products will be shipped and sold starting March 19, 2026.

Where to Buy:

The Apagard series is available at drugstores, supermarkets, home centers, variety shops, and the official Apagard online shop, among other retailers (availability may vary).

Apagard stands by the motto, "Your smile is your best asset". The brand emphasizes the importance of oral care as a vital aspect of beauty, equating it with skin and hair care. Beauty shines through not only in looks, but also in one's lifestyle and thoughts. A natural smile is highlighted by the visible whiteness of teeth that Apagard seeks to enhance through its products. Transform your regular brushing routine with the added flair of the Crystal Toothbrush, ensuring your oral hygiene is as vibrant as your personality!

About Apagard

Founded in 1974, Sangi Co., Ltd. celebrates its 50th anniversary in 2024. The company developed the world's first toothpaste with hydroxyapatite, which repairs and prevents cavities. Besides oral care, they also ventured into skincare with products like HAP+R. Sangi is dedicated to safeguarding oral health and enhancing smiles worldwide.