Canon MJ Supports Civic-Powered City Promotion to Highlight Nagahama's Charms for Residents and Visitors

Canon's Initiative in Nagahama City Promotion

Canon Marketing Japan (Canon MJ) is set to launch a promotional website titled "Nakanaka Nagahama" on January 29, 2026, aimed at showcasing the attractiveness of Nagahama City through citizen-led content. This initiative is a part of their comprehensive partnership with Nagahama and serves to encourage migration, settlement, and civic pride among residents and potential newcomers alike.

This city promotion website is designed to address the pressing issues faced by local governments, such as population decline and fiscal constraints due to decreasing birth rates and an aging population. The need for strategic information dissemination has heightened, especially as regions strive to make themselves appealing choices for prospective residents. Although social media has vastly increased information distribution, there's a challenge of messages being quickly buried, making in-depth understanding of regions difficult. To counter this, a robust promotional platform like Nakanaka Nagahama plays a vital role in long-term city branding and communication efforts.

The website focuses on critical themes such as childcare, employment, and housing for prospective movers and residents, organized into clearly defined categories for easy access. It specifically targets younger demographics and families looking for support and information, with the goal of positioning Nagahama as an attractive option for relocation. Additionally, it aims to reignite local affections and pride by allowing current residents and former natives to rediscover the city's charms, thus serving as a hub for tourism and culture that expands Nagahama's fanbase nationwide.

Since establishing a comprehensive partnership agreement with Nagahama City in 2025, Canon MJ has been actively pursuing sustainable urban development through the use of digital technologies. The website combines elements of ease of use and rich content management, supported through a collaborative infrastructure that includes social media engagement and hometown tax initiatives. The site is designed to systematically convey the locality’s appeal, with Canon MJ’s experience and extensive network of creators informing everything from conceptual planning to operational execution.

Unlike most city promotion sites where municipal employees are responsible for content creation, Nakanaka Nagahama takes a unique approach by involving local citizens in all aspects of article production and content curation. This citizen-driven narrative intends to provide a genuine perspective on the region's allure. The site is engineered to guide migration prospects through the A to Z of moving to Nagahama, featuring Migration Q&A sections, available support programs, and personal stories from current residents.

The visual representation of the site showcases work by local illustrators, instilling a sense of familiarity and fun. Moreover, the site will also feature award-winning videos produced by residents through the "Nagahama City Promotion PV Production Project," offering a dynamic view into the real-life attractions of Nagahama.

Going forward, Canon MJ aims to leverage its content production insights and partnerships with diverse creators to amplify local charm through the power of video, contributing to revitalization efforts across Japan. Additionally, by integrating IT solutions with visual storytelling, they will continue tackling social issues faced by various regions, thereby fostering sustainable development in Nagahama and beyond.

For further information, visit the official Nagahama City migration and living support site: Nakanaka Nagahama