#Japan #Tokyo #FUNBOX #Geofla #Prally

GeoFla and Funbox: Innovating Entertainment Experiences

GeoFla Inc., based in Chiyoda, Tokyo and led by CEO Yuichi Ozaki, has recently entered a capital and business partnership with Funbox Co., a company known for its original merchandise, character goods, and capsule toy vending machines. This collaboration aims to create a unique entertainment experience that merges the digital and physical worlds.

Purpose Behind the Partnership

With a mission of using technology and entertainment to engage people and draw them to various locations, GeoFla has established itself as a pioneer in developing memorable outings through its entertainment app, Prally. Funbox, on the other hand, specializes in creating engaging promotional tools and unique merchandise through innovations such as “Pipitt Gacha” and “Street Gacha,” which seamlessly merge real-world experiences with digital interactions.

Together, the two companies seek to revolutionize regional entertainment and economic activity by combining Funbox's extensive expertise in merchandise planning, capsule toy operations, and GeoFla's innovative approaches to digital stamp rallies and crowd flow analysis.

Key Elements of the Collaboration

Under this partnership, Funbox will supply capsule toy vending machines to GeoFla, including the overall design, production, and operational support. GeoFla will leverage these vending machines to enhance tourist spots, commercial areas, and events, further boosting their digital stamp rally offerings while integrating various app features such as check-ins and coupon distributions. This will streamline their operations and enhance the user experience, drawing more consumers to local attractions.

The partnership also aims to build Japan's first OMO-type capsule toy ecosystem, integrating every aspect from planning and production to promotion and data analysis for a cohesive operation.

Future Developments

Both GeoFla and Funbox have exciting plans for the future, including developing new capsule toys leveraging IP collaboration and promoting “Street Gacha” in tourist sites across the nation. In the Prally app, users will have the opportunity to purchase capsule toys while participating in stamp rallies, creating an engaging purchasing experience that encourages local exploration. This data-driven initiative will facilitate businesses in utilizing collected data for CRM activities, further supporting regional economies.

Additionally, both companies are committed to fostering eco-friendly initiatives, such as using bio-capsules, collaborating with local governments and enterprises for sustainable regional promotion.

Leadership Comments

Funbox's President Motofumi Hayashi commented on their collaboration stating, "Combining GeoFla's technology with our manufacturing capabilities will turn cities, facilities, and tourist spots into 'stages for experiences'. We aim to share this excitement across the nation."

GeoFla's CEO Yuichi Ozaki stated, "The unique synergy created by Funbox's manufacturing strength and our crowd-engaging technology will allow us to create an entirely new experience that connects regions, companies, and fans. We’re committed to realizing a world where walking around the city becomes a form of entertainment."

About the Prally App

The Prally app is designed to transform everyday mobility into exciting experiences using geo-location technology. Users can explore regions through digital stamp rallies and points, offering opportunities for check-ins and personal experiences such as capsule toy purchases. Scheduled for release in December 2023, the app currently engages a broad user base spanning various demographics, with hundreds of thousands of active users.

About GeoFla Inc.

Founded in March 2023, GeoFla's mission is to maximize the economic impact of mobility while promoting sustainable local development. With a vision of creating a world where every journey leads to new discoveries and emotions, GeoFla collaborates with local governments and companies to enhance foot traffic and create unique value that contributes to the economic development of Japan.

Official Website: GeoFla Inc.

About Funbox Inc.

Funbox operates in a diverse space, developing character goods, quirky merchandise, promotion tools, and capsule toy vending machines with a focus on integrating reality and digital experiences. Moving forward, Funbox aims to integrate goods, promotions, and digital experiences into a unified OMO business model to contribute significantly to entertainment and local promotional sectors.

Official Website: Funbox Inc.