#Japan #Tokyo #Redcliff #D2C #DroneShowQR

Redcliff Introduces Innovative Service for Analyzing Drone Show Advertising Effects

Redcliff Inc., a leading company in planning and executing drone shows based in Minato-ku, Tokyo, recently announced the launch of a groundbreaking service that utilizes D2C's analysis platform, "docomo data square." This new service focuses on making the advertising effectiveness of drone shows visible, allowing businesses and local governments to harness data strategically for their marketing campaigns.

The service aims to transform the benefits of drone shows into actionable data that can support tourism initiatives and sustainable local events, thus addressing regional challenges more effectively. Traditionally, drone shows were often seen merely as visually captivating performances, making it difficult to correlate them with actual customer behavior and purchasing actions. However, with this new approach, the service estimates visitor numbers based on location data and highlights visitor attributes and purchasing behavior.

A unique aspect of this offering is the incorporation of the innovative technology known as "Drone Show QR®". This feature enables the combination of drone shows and QR codes, allowing for the tracking of visitor engagement through website traffic logs and analysis of visitor demographics. Consequently, advertisers can now see how these interactions translate into shifts in consumer attitude and behavior. Moreover, for local governments hosting drone shows, this service can facilitate a better understanding of the impact on tourism and spending behaviors within the community.

To leverage this service effectively, Redcliff utilizes the data analysis capabilities of the "docomo data square" platform, created by NTT Docomo. This platform employs a robust dataset that encompasses over 100 million customers, providing a goldmine of location information, attributes, and payment data that extends across both online and offline realms. By analyzing data during the duration of the drone show, Redcliff can estimate visitor numbers while also shedding light on the demographic details such as age and gender, as well as any behavioral changes in purchasing following the event.

The outcome of this service is a shift from a vague assessment of "captivating a large crowd" to detailed, quantifiable insights regarding who attended the show, how many there were, and how their subsequent actions were influenced by the experience.

With this new analytical capability, drone shows can be redefined as not only entertainment but also a powerful advertising tool and a means to invigorate local economies. Redcliff aims to extend this service beyond just advertising by promoting tourism and enhancing the nighttime economy. By visualizing visitor movements and spending patterns, the company hopes to create a model for sustainable funding that local governments, tourism operators, and corporate sponsors can benefit from, sharing the data-driven results of their initiatives.

The company will also host webinars to discuss this new service and its implications further. The webinars, titled "The Future of Advertising and Regional Creation Shaped by Drone Shows," will explore how these shows can be leveraged for promotion and regional revitalization. Targeted primarily at local governments, tourism businesses, advertisers, and event planners, these sessions promise to deliver valuable insights into the potential of drone shows to enhance local economies and communities.

The webinars are scheduled for November 7, 14, 21, and 28, taking place from 11 AM to 12 PM. They will be conducted online via Zoom, and participation is free but requires prior registration.

Overview of docomo data square

Docomo data square combines diverse datasets and AI from NTT Docomo to facilitate integrated data analysis across online and offline channels. It provides high-resolution persona visualization based on customer data, while also supporting a range of marketing strategies from media planning to data alignment for deeper insights.

Company Backgrounds

• - D2C was established on June 1, 2000, as a joint venture involving NTT Docomo, Dentsu, and NTT Ad. It focuses on developing advertising marketing solutions utilizing Docomo’s extensive customer data.
• - Redcliff, autonomous since May 15, 2019, excels in high-quality drone show planning and execution. The company leads the domestic drone show market, specializing in large-scale displays involving over 1,000 drones.

Redcliff's commitment to innovation and community engagement firmly places it at the forefront of the drone show industry and its evolving role as a critical marketing tool for local economies.