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Rain the Growth Agency's Heartwarming Campaign with GlamourGals

Rain the Growth Agency, a prominent independent full-service advertising agency, has recently initiated a pro bono campaign titled "Where Our Gals At," aimed at fostering connections between generations, specifically teenage girls and senior citizens. This touching endeavor is carried out in collaboration with the GlamourGals Foundation, a nonprofit organization dedicated to elevating the lives of elderly women through companionship and makeovers.

This initiative emerges as part of the Purpose, Produced campaign by SixDegrees.org, which was founded by actor Kevin Bacon. It correlates six creative agencies with nonprofit organizations to effectively promote impactful storytelling in advertising. Rain the Growth Agency’s campaign attempts to address the pressing issue of loneliness among seniors while simultaneously empowering teen girls to contribute positively to their communities.

The heart of "Where Our Gals At" lies in its emphasis on celebrating the profound shared humanity that transcends age gaps. It encourages young volunteers to uplift isolated seniors, transforming moments of solitude into opportunities for joy and companionship. The campaign encompasses several creative elements such as a commemorative 25-year anniversary video, social media content, out-of-home advertising, and a digital storytelling initiative that captures the intimate interactions between teens and older women.

As Scott McClure, Senior Vice President of Creative at Rain the Growth Agency, explains, the purpose was to convey a relatable and authentic narrative focused on connection, bonding, and the joy derived from being seen and appreciated. He highlights the agency’s dedication as a female-led organization inspired by the mission of GlamourGals, stating, "Empowerment comes in many forms and sometimes it's as simple as a conversation over a manicure."

The GlamourGals Foundation aspires that this campaign will ignite interest, motivate community action, and increase engagement among volunteers to support their mission in combating loneliness among seniors. Rachel Doyle, CEO and Founder of GlamourGals, remarked, “The seniors we serve, as well as our teen volunteers, experience significant joy during these moments of care and interaction. It is more than makeovers; it encompasses connection, empathy, and enjoyment — it’s truly beautiful.”

The campaign also aligns with GlamourGals' celebration of its 25th anniversary, underscoring the powerful impact of its mission on both the youth and the elderly.

In the words of Stacy Huston, Executive Director of SixDegrees.org, the collaboration between Rain the Growth Agency and GlamourGals epitomizes how creative storytelling can bridge gaps across generations and communities.

At its core, the campaign explores the richness of shared experiences between the youth and seniors, proving how simple acts of kindness and interaction can significantly enhance lives. As such, "Where Our Gals At" aims to demonstrate that kindness knows no age and that real connections leave lasting impressions.

Additionally, the Rain the Growth Agency has built a solid presence in the advertising realm since its inception in 1998, with a diverse portfolio of clients including Humana, Shopify, and Dr. Squatch. The agency prides itself on its holistic approach to brand building, integrating effective strategies with creative prowess to deliver substantial growth for its clients.

Through this heartfelt campaign, Rain the Growth Agency continues to embody its commitment not only to its clients but also to the communities it serves, emphasizing that meaningful connections and compassion are at the center of fostering a vibrant and caring society.

To learn more about the GlamourGals Foundation, visit GlamourGals.org.