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New York Jets and Parmigiano Reggiano's Strategic Partnership

In a move that combines the excitement of NFL football with the rich tradition of Italian gastronomy, the New York Jets have announced a multi-year strategic partnership with Parmigiano Reggiano. This collaboration marks a significant milestone, as it is the first sponsorship of a professional sports team in the United States by the renowned cheese consortium. The partnership aims to enhance the gameday experience for fans at MetLife Stadium during the upcoming 2025 NFL season.

Celebrating Italian Cuisine at MetLife Stadium

The New York Jets are known for their commitment to providing fans with an exceptional sporting experience, and this partnership is poised to elevate that experience through authentic culinary offerings. Fans can look forward to various Parmigiano Reggiano-infused dishes available throughout the stadium, specifically at popular dining spots like the Commissioner's Club and Coaches Club. These areas will feature antipasto stations showcasing the cheese, as well as pasta stations where guests can enjoy dishes prepared with freshly grated Parmigiano Reggiano.

In a fun and engaging twist, Parmigiano Reggiano will be integrated into the game-day festivities with interactive elements on the stadium's videoboard, including segments such as the "Say Cheese Cam" and the "Cheesy Dance Cam." Fans will also have opportunities to win unique prizes, such as personalized Parmigiano Reggiano cheese wheels. Additionally, cheese sampling events are planned in the Tailgate Zone throughout the season.

Aiming for Greater Brand Recognition

The partnership is a part of Parmigiano Reggiano's strategy to strengthen its brand presence in the U.S. market, which has become one of its largest international consumers. In 2024, over 16,000 tons of Parmigiano Reggiano were exported to the United States, showcasing the growing appetite for this authentic Italian cheese among American consumers. The ambitious collaboration with the Jets aims to deepen the connection with these consumers by integrating the timeless tradition of Italian cheese with America's love for football.

Nicola Bertinelli, President of the Parmigiano Reggiano Consortium, expressed excitement about this partnership, emphasizing both brands' shared values of excellence and commitment to quality. The Jets represent a strong symbol of New York, and through this partnership, Parmigiano Reggiano aims to resonate further with the American culture by tying its rich heritage into the popular pastime of football.

Enhancing Fan Experience

Jeff Fernandez, the Senior Vice President of Business Development and Ventures with the Jets, highlighted how this sponsorship fits into the team's mission of delivering world-class dining options during games. By collaborating closely with Parmigiano Reggiano, the Jets hope to offer fans an exciting culinary experience while cheering for their favorite team.

The offerings at MetLife Stadium will evolve throughout the season, introducing new dishes that feature Parmigiano Reggiano month-by-month. This ensures that fans will always have something new to look forward to during their game-day visits.

As the partnership unfolds, it is expected to bring not only enhanced dining options but also promote a sense of community among fans, further connecting food with shared experiences during football games.

A Legacy of Quality

For nearly a millennium, Parmigiano Reggiano has been crafted in specific regions of Italy, adhering to strict guidelines focusing on quality and tradition. Each cheese wheel is made with only three ingredients, undergoes a minimum aging period of 12 months, and is celebrated for its purity and exceptional flavor.

With the Jets' home games providing a platform to introduce Parmigiano Reggiano to a broader audience, this strategic partnership promises to bring together sporting excitement and culinary excellence, making it an exciting season for fans at MetLife Stadium.

As the NFL season approaches, fans eagerly anticipate not just the thrill of the game but also the delicious experiences brought to them by this innovative collaboration between the New York Jets and Parmigiano Reggiano.