Chery Launches World’s First Transformable 7-Seater SUV in Indonesia

On November 24, 2025, at 1:00 PM local time, Chery unveiled the world’s first transformable 7-seater SUV, named the "Chery X", during the GAIKINDO Jakarta Auto Week (GJAW). The event was attended by Mr. Zhou Dinghua, Deputy General Manager of Chery International, along with representatives from over 100 leading Indonesian media outlets such as Kompas and Detik. This launch marked a revolutionary step forward in family mobility solutions.

The Chery X is designed with a bold exterior that includes a distinctive "tiger roar" grille, eye-catching "tiger eye" tail lights, and parallel character lines resembling claw marks. This striking design makes a powerful statement, drawing immediate attention. Inside, the car's adaptable layout excited attendees, allowing them to grasp the product's foundational concept—"breaking the boundaries of the scene"—and experience Chery’s forward-thinking vision for future mobility.

Created to tackle the essential challenge of serving a single user with multifaceted roles, the Chery X seamlessly integrates into 99% of family scenarios. Measuring 4,900 mm in length with a 2,800 mm wheelbase, it offers generous interior space. The second-row seats can fold down and the third-row seats can be quickly released, enabling effortless transitions between various configurations—be it a 7-seat vehicle for daily commuting, a luxurious 4-seat car, a camping vehicle, or even a convertible SUV.

This level of versatility meets diverse requirements of modern families. The Chery X is specifically built for Indonesia’s challenging mountainous terrain and various waterways. It comes equipped with a completely waterproof powertrain, which includes the engine, transmission, electric motors, and battery system. With a wading depth of 700 mm and a ground clearance of 220 mm, it confidently navigates muddy paths and shallow waters, ensuring reliable performance across varied landscapes.

The launch of the Chery X serves a critical gap in the multi-functional SUV segment in Indonesia, complementing Chery's existing product portfolio and establishing a comprehensive product matrix that addresses family, off-road, and customized usage scenarios. With this official launch, Chery aims to transcend traditional usage limits, bolstering its competitive stance within the region. The brand's commitment to providing smart mobility solutions embodies its slogan, "One vehicle, infinite lifestyles," as it aspires to open new lifestyle possibilities for families throughout Southeast Asia and beyond.

The Chery X launch not only signifies Chery’s innovative capabilities but also highlights its dedication to shaping the future of transportation for families, invoking excitement and engagement among attendees.

In summary, the Chery X has set a new benchmark for family SUVs. With its unique transformability and robust design, it is anticipated to become a key player in Indonesia’s automotive market, catering to evolving family needs and outdoor adventures. As it enters the market, the Chery X promises to redefine mobility for families in the region, ensuring they are well-equipped for any journey ahead.