Docomo Launches New Unlimited Sports Streaming Package with DAZN for Max Plans

Docomo and DAZN: Revolutionizing Sports Streaming in Japan

In a groundbreaking collaboration announced on April 24, 2025, NTT Docomo has teamed up with DAZN Japan Investment to launch a new service that will transform the way sports fans in Japan consume live content. Starting June 5, 2025, subscribers to Docomo's new plans, "Docomo MAX" and "Docomo Poi-Katsu MAX," will enjoy unlimited access to the sports streaming service, "DAZN for docomo," at no additional cost.

This partnership marks a significant extension of the collaboration that began back in February 2017, when the two companies first introduced "DAZN for docomo." Over the years, they have worked diligently to provide customers with a wide array of sports content, creating memorable sports viewing experiences. With these new plans, the companies aim to further connect the enthusiasm for sports throughout Japan and bring customers new, exciting experiences.

Docomo has made strides in enhancing customer interaction within sports, including venturing into venue operations with the National Stadium and IG Arena. They have also partnered as the key supporter of the J-League, launching joint projects and co-hosting events like the 'J-League World Challenge'. These initiatives serve to expand the enjoyment of sports across different audiences.

Meanwhile, DAZN Japan focuses on delivering value in entertainment centered around sports, leveraging its position as one of the world's largest video streaming services. By innovating the sports entertainment market, this partnership aims to disrupt traditional viewing experiences, enhancing consumer engagement significantly.

The core offering of the new cooperation allows Docomo MAX and Poi-Katsu MAX customers to watch the entire library of content available on "DAZN for docomo" without incurring any extra fees. This includes access to major sporting events such as the Meiji Yasuda J-League, professional baseball, European football leagues like La Liga, Ligue 1, Serie A, and motorsports, including F1. Empirical evidence and surveys point towards growing interest in diverse sporting events among audiences, indicating a robust market ripe for exploration.

As part of their efforts to enhance the experience further, both companies envision several upcoming enhancements, including:

1. Improving Spectator Experience at Stadiums and Arenas
- Special invitations to premium sports events exclusively for Docomo MAX and Poi-Katsu MAX customers
- Opportunities for fan meet-and-greets with professional athletes
- Exclusive access to luxury suites and VIP packages for games

2. Advertising Collaboration
- Utilizing Docomo’s extensive data assets linked to their phone users, which exceeds 100 million members, to create targeted advertising on DAZN
- Development of innovative advertising solutions harnessing both companies' expertise

Comments from key stakeholders reflect enthusiasm for this strategic partnership.
Takeshi Saito, Vice President of NTT Docomo, noted, “Since we began offering 'DAZN for docomo,' we have sought to enrich the value of sports experiences for our customers. With this new agreement, we are concentrating our efforts on creating a new baseline for sports enjoyment anytime and anywhere.”

On the other side, DAZN Japan’s CEO Yu Sasamoto expressed gratitude towards Docomo as a vital partner since the launch of DAZN in Japan. He stated, “We are excited to elevate our partnership and connect the fervor of sports across Japan through the unlimited access that 'DAZN for docomo' provides. We are looking forward to merging our insights, technology, and data to create groundbreaking new experiences for sports fans.”

This collaboration does more than introduce a new pricing model; it symbolizes a commitment to redefining the sports viewing paradigm for Japanese audiences. From smartphones to stadiums, Docomo and DAZN are on a mission to empower fans and enrich their sports experience through limitless access and innovation. The sports entertainment landscape is set to witness a transformative evolution in how fans interact with their favorite sports and events, promising a future filled with unparalleled excitement.