Chery's New LEPAS Brand Launches Its First Vehicle, Redefining Elegant Mobility
Chery Automobile Co., Ltd. has reached a significant milestone in its global strategy with the introduction of the LEPAS L8, marking the launch of its new international brand, LEPAS. On April 18, in a momentous event that gathered media representatives and global partners, the LEPAS L8 was showcased for the first time. "L8 is not just a vehicle; it represents a comprehensive experience that merges advanced technology and exquisite design," remarked Zhu Shaodong, the Executive Vice President of Chery International.
The LEPAS brand aims to fill gaps in the market while redefining elegant mobility through its philosophy of "Vibrant Life, Masterly Driving." This new approach aligns with nearly three decades of Chery's automotive experience and its extensive global capabilities. LEPAS symbolizes a leap into a stylish lifestyle with an emphasis on both aesthetics and technological innovation.
The term "LEPAS" combines the words "LEAP" and "PASSION," symbolizing dynamism and vitality, walking the line between elegance and enthusiasm. The distinctive "Leopard Aesthetics" design principle of the LEPAS L8 pushes the boundaries of traditional aesthetics, setting a new standard for SUVs. With a sophisticated design, high-tech interior, and spacious comfort, the L8 is aimed at urban elites seeking a premium lifestyle.
In addition to the launch of the L8, the LEPAS brand intends to expand its lineup to cover all essential segments, catering to various discerning customers, from family-oriented elites to those with refined tastes. The worldwide unveiling of the LEPAS L8 took place during the Chery 2025 business conference, themed "Vibrant Life, Masterly Driving," emphasizing the perfect blend of elegance and technology to a global audience.
Amid the dual trends of automotive intelligence and consumption upgrades, LEPAS not only showcases Chery’s technological prowess but boldly reimagines the future of mobility aesthetics. The vision of "Making LEPAS the choice for stylish, elegant mobility" is a journey that began in Wuhu, China, and is now accelerating on a global scale. As LEPAS prepares for its global presence, the expectations remain high for what this new brand can unleash onto the market, signifying a harmonious blend of luxury and innovation, guiding its audience into a vibrant future of mobility.
The LEPAS brand aims to fill gaps in the market while redefining elegant mobility through its philosophy of "Vibrant Life, Masterly Driving." This new approach aligns with nearly three decades of Chery's automotive experience and its extensive global capabilities. LEPAS symbolizes a leap into a stylish lifestyle with an emphasis on both aesthetics and technological innovation.
The term "LEPAS" combines the words "LEAP" and "PASSION," symbolizing dynamism and vitality, walking the line between elegance and enthusiasm. The distinctive "Leopard Aesthetics" design principle of the LEPAS L8 pushes the boundaries of traditional aesthetics, setting a new standard for SUVs. With a sophisticated design, high-tech interior, and spacious comfort, the L8 is aimed at urban elites seeking a premium lifestyle.
In addition to the launch of the L8, the LEPAS brand intends to expand its lineup to cover all essential segments, catering to various discerning customers, from family-oriented elites to those with refined tastes. The worldwide unveiling of the LEPAS L8 took place during the Chery 2025 business conference, themed "Vibrant Life, Masterly Driving," emphasizing the perfect blend of elegance and technology to a global audience.
Amid the dual trends of automotive intelligence and consumption upgrades, LEPAS not only showcases Chery’s technological prowess but boldly reimagines the future of mobility aesthetics. The vision of "Making LEPAS the choice for stylish, elegant mobility" is a journey that began in Wuhu, China, and is now accelerating on a global scale. As LEPAS prepares for its global presence, the expectations remain high for what this new brand can unleash onto the market, signifying a harmonious blend of luxury and innovation, guiding its audience into a vibrant future of mobility.
Topics Auto & Transportation）
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