Fashion Designer Naoki Takizawa Creates Unique Uniforms for Hakone Tokinomi Resort

A Glimpse into the Unique Uniforms of Hakone Tokinomi Resort

In the serene backdrop of Hakone, Japan, the soon-to-open forest sweets resort, "Hakone Tokinomi," has partnered with world-renowned fashion designer Naoki Takizawa to create stunning staff uniforms that encapsulate the essence of the region. Set to officially open on September 26, 2026, at Ashinoyu in Hakone, this innovative concept merges the beauty of natural elements with modern design aesthetics.

At the heart of the uniform design lies the inspiration drawn from Hakone's misty landscapes, local clay, moss, and the art of marquetry. Each piece is not merely a garment but a representation of the fresh experience that "Hakone Tokinomi" seeks to offer its visitors. The idea is for staff members to embody the spirit of Hakone, welcoming guests warmly into an environment synonymous with nature and tranquility.

An Insight into the Brand's Philosophy

"Hakone Tokinomi" operates under the concept of merging the elements of "nuts and time"—offering desserts that transcend traditional genre boundaries amidst the enchanting lushness of Hakone's forests. The founders envision an experience where the atmosphere, including the staff's attire, contributes significantly to the overall customer experience. This philosophy guided Takizawa in his creative process.

Through extensive discussions with Takizawa, the team at Hakone Tokinomi articulated their dreams of fostering a rich cultural connection with Hakone. Drawing upon the region's historical narratives, Takizawa meticulously crafted the design to include elements that celebrate the area's cultural heritage.

The Inspiration Behind the Design

Takizawa's design incorporates a unique color palette, each hue symbolizing a facet of Hakone's natural beauty:

- Mist Color (Blue-Gray): This serves as the primary tone for the apron, symbolizing the soft mist enveloping Hakone and the hidden blue clay beneath its surface. It represents the tranquility that characterizes the surrounding mountains.

- Moss Green: Reflective of the moss covering ancient structures, this shade serves as an inner liner, embodying the comforting embrace of nature, fostering a sense of security and warmth for guests.

- Pure White Bottoms: Inspired by traditional garments worn by those in sacred places in the forest, these bottoms highlight the importance of cleanliness in dessert-making and evoke a sense of purity.

- Amber Accents: Borrowing from the traditional craft of Hakone marquetry, the amber outlining draws a parallel to the natural resin that drips from trees, enhancing the overall beauty of the uniforms.

Hakone Tokinomi Uniforms ©Hakone Tokinomi Co., Ltd.

About Naoki Takizawa

Naoki Takizawa is well-respected in the fashion industry, having served as the creative director for notable brands such as "ISSEY MIYAKE" and "UNIQLO". He is noted for his intricate designs that merge traditional aesthetics with contemporary style. His recent projects include collaborations with various brands and companies, reflecting a commitment to fostering cultural connections through fashion. Takizawa has also garnered prestigious accolades, including the French Chevalier of Arts and Letters.

Takizawa's Visionary Comments

Having spent his childhood along the Odakyu Line, Takizawa has a deep-rooted affection for Hakone, often visiting to enjoy its natural wonders. In designing the uniforms, he aspired to create a harmonious integration of the garments with the surrounding scenery, enhancing the experience for visitors and drawing inspiration from Hakone's majestic mountains and forests.

Insights from the Company

Shintaro Kawagoe, the CEO of Hakone Tokinomi, shared his excitement regarding the collaboration. He emphasized how Takizawa's careful consideration during the design process has led to uniforms that express the delicateness of Hakone's environment. The anticipation is palpable as they prepare to welcome guests, hoping they feel the magic of Hakone through the staff's elegant attire amid the morning mist, midday sunlight, and evening hues.

About Hakone Tokinomi

Hakone Tokinomi is dedicated to offering a unique pastry experience. Located in a historically rich green area, it takes pride in bridging the divide between traditional and modern confections. Signature offerings include their sweet chestnut dessert "Tokinomi" and the intriguingly fresh "Shiboritate Mont Blanc," ensuring a feast for all senses. The resort aims to cultivate enduring relationships with the Hakone community while establishing a legacy enriched by local culture.

For more information about Hakone Tokinomi, visit their official website and join their journey on Instagram.