Strategic Partnership Between METABORA and LINE NEXT to Distribute Web3 Games

METABORA Teams Up with LINE NEXT for Web3 Game Distribution

In a significant move for the gaming industry, METABORA, a prominent casual game developer based in South Korea, has aligned with LINE NEXT, a venture that drives the global Web3 ecosystem development under the LINE brand. Announced on July 13, 2025, this strategic partnership aims to distribute Web3 games via LINE's innovative Dapp Portal, significantly broadening METABORA's foothold in the evolving Web3 gaming space.

Expansion of the Dapp Portal

The Dapp Portal, launched as part of the KAIA ecosystem in early 2025, facilitates the integration of Mini Dapps—decentralized applications—directly within the LINE Messenger app. Users can experience a variety of Mini Dapps—ranging from games to various social features—without the headache of downloading separate applications. Remarkably, since its launch, the Dapp Portal has garnered over 100 million cumulative users, underscoring its rapid success and widespread appeal.

Growing the Mini Dapp Gaming Ecosystem

Under this partnership, METABORA and LINE NEXT are set on accelerating the growth of the Mini Dapp gaming environment. By leveraging METABORA's extensive network of development partners and their vast experience in game publishing, the company will supply a diverse array of Web3 games to the Dapp Portal. Furthermore, LINE NEXT will enhance accessibility to these games, utilizing its platform to support their marketing efforts.

Enhancing the BORA Token Utility

Part of this collaboration involves expanding the utility of METABORA's BORA token within the Mini Dapp ecosystem embedded in LINE Messenger. The company is strategizing the implementation of a payment infrastructure that allows users to buy in-game items slated for upcoming BORA-branded titles. This approach is poised to take advantage of Gas Abstraction technology, which permits in-app purchases using BORA without the need for KAIA tokens to settle gas fees—making transactions smoother for users. The anticipated rollout of these features will take place in the latter half of the year.

Future Collaborations and Developments

Beyond the current initiatives, METABORA and LINE NEXT are committed to ongoing collaboration, including research and development focused on integrating stable coins like USDT to further enhance the Web3 gaming experience within the LINE ecosystem, specifically through the Dapp Portal. Lim Youngjun, Co-CEO of METABORA, expressed enthusiasm for the partnership, stating, "We're pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience."

Kim Woosuk, CSO at LINE NEXT, emphasized the partnership's potential, stating, "Through this collaboration with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment."

About METABORA

Founded as a leading casual game developer, METABORA also operates the blockchain platform BORA. The BORA ecosystem fosters collaboration across varied industries—encompassing tokenomics, content creation, and blockchain technology—promoting innovation and partnerships across gaming, sports, and entertainment sectors. The company offers GameFi-optimized services through the BORA Portal, which features NFT trading, token conversion, and DeFi capabilities. With BORA's presence on major global cryptocurrency exchanges, METABORA continuously enhances accessibility and broadens the usability of its content across the burgeoning Web3 landscape.

This strategic alliance between METABORA and LINE NEXT marks a pivotal step towards mainstream adoption of Web3 gaming, ushering in an era where innovative gaming experiences are readily available to a vast audience, ultimately shaping the future of digital gaming.