Haruulala Organic's Request Box Initiative
In mid-July, Haruulala Organic, a brand under Sunday Morning Factory, launched a request box on its official online store. This initiative aims to bridge the gap between the brand and its customers by specifically inviting their input for product development. In just one month, the move has garnered nearly 100 requests, surpassing initial expectations and showcasing the brand's commitment to improving and innovating its offerings.
Haruulala Organic specializes in organic cotton baby and children's clothing, as well as gift items for new parents. The brand, established in 2017, is deeply invested in addressing child labor issues in Bangladesh by providing employment to parents in the region. Through sustainable practices and a focus on community welfare, each product is not only designed with children’s comfort in mind but also made with environmental consciousness.
The Story Behind the Request Box
The request box was introduced as part of Haruulala Organic's monthly customer interviews. While many parents know their children may not directly benefit from their feedback, they are motivated by the desire to create a better environment for future generations. This is a core tenet of the brand's philosophy, which encourages a **