Sunset World Group Enhances Commercial Strategy with New Channels

Sunset World Group's New Strategic Approach

On March 6, 2026, Sunset World Group unveiled its innovative commercial strategy during the Tourism Showcase orchestrated by the Colombian Association of Travel and Tourism Agencies (ANATO) in Bogotá. The event, held from February 25 to 27, served as a platform for the company to emphasize its commitment to diversifying distribution channels. Led by Mauricio Leyva, who was appointed as Corporate Commercial Director in November 2025, the initiative aims to foster a more balanced and inclusive marketing approach by engaging with new strategic sectors.

For over 30 years, Sunset World has established itself as a leader in the vacation club segment within the beautiful landscapes of the Mexican Caribbean. Despite its already solid market position, the company recognizes the importance of evolving and adapting to the increasingly competitive tourism landscape. This evolution involves collaborating with tour operators, travel agencies, and online distribution platforms to enhance outreach while simultaneously maintaining the integrity of its original business model.

As part of this strategic shift, the company plans to develop a specialized Commercial Department. This department will concentrate on forming alliances with key players in the industry and extending the company’s presence across diverse sales channels. Mauricio Leyva reports a favorable market response to this initiative, highlighting it as a significant stride towards ensuring the company’s growth in the near future.

Ongoing Renovations and Enhancements

In conjunction with these commercial advancements, Sunset World is also focusing on the significant renovation of its flagship hotel, Hacienda Tres Ríos Resort, Spa & Nature Park, situated in the Riviera Maya. This extensive remodeling project encompasses an impressive 96% of the resort's facilities, which includes a complete overhaul of guest rooms, lobby areas, and dining establishments. The primary goal is to elevate the overall experience for members and guests, while concurrently enhancing the resort's competitiveness within the all-inclusive hospitality market.

Currently, the Sunset World Group operates six hotels in the Mexican Caribbean, with four located in Cancún, one in the Riviera Maya, and another in Playa del Carmen. All of these hotels embrace an all-inclusive concept, with a strong focus on catering to family vacationers. By implementing this new strategy, Sunset World aims to solidify its position in the tourism sector, strengthen its commercial partnerships, and amplify its presence in international tourism markets.

A Legacy of Hospitality and Environmental Commitment

Sunset World Group is a cherished family-owned business recognized as one of the pioneers in the development of Cancun, a top-tier tourist destination worldwide. With over 30 years of expertise in the hospitality sector, the company demonstrates a steadfast commitment to environmental sustainability. As part of its initiatives, an Energy Efficiency Program has been rolled out, which includes the adoption of renewable energy sources at its hotels, derived from Mexican wind farms and geothermal plants. This strategic decision has significantly lowered the company’s carbon footprint.

The company continuously refreshes and enhances activity and culinary programs across its hotels to ensure family-friendly enjoyment and satisfaction. Sunset World Group remains dedicated to curating the best vacation experiences for its members and guests, consistently striving for excellence in hospitality and sustainability. With these strategies in place, Sunset World Group is poised for an exciting future in the tourism industry.

Conclusion

Through its new commercial strategy, renovations, and commitment to eco-friendly practices, Sunset World Group is setting a robust foundation for growth. As it strengthens its ties within the industry, the company is undoubtedly gearing up for a fruitful journey ahead, ensuring that its legacy in the hospitality world continues for decades to come.