VOGUE BEAUTY AWARDS 2025 Announces Winners Celebrating Excellence in Cosmetics

The 14th VOGUE BEAUTY AWARDS 2025

Today, the winners of the 14th VOGUE BEAUTY AWARDS 2025 in partnership with Takashimaya have been announced! This illustrious event recognizes outstanding cosmetics products, selected based on the expertise of industry professionals and the popularity among readers, reflecting the latest trends in beauty.

Overview of VOGUE BEAUTY AWARDS (VBA)

The VOGUE BEAUTY AWARDS (VBA) is a prominent annual event organized by VOGUE JAPAN, the Japanese edition of one of the world's most influential fashion magazines. Celebrating its 14th year, this awards ceremony partners with Takashimaya, featuring brands available in their stores as the contenders for the prestigious titles. Notable judges this year included actress and model Ayaka Miyoshi, novelist and poet Mieko Kawakami, actor Midoru Sakurada, and beauty journalist Kaoru Saito, among a total of 19 judges, all highly knowledgeable about beauty trends.

The criteria to select the winners emphasize not just sales figures but also predictions by professionals about the future of beauty, alongside fashion perspectives. This year, an exciting addition is the Readers' Choice Award, where readers voted for their favorite products online, adding a real consumer perspective to the honors handed out.

Award Categories and Highlights

The VBA includes several key awards, among which is the prestigious Best of Beauty Award, selecting a product from the top winners that represents the pinnacle of excellence in cosmetics for the year. Below are some of the standout winners:

Best of Beauty Award

- Winner: CHANEL N°1 Serum in Mist

Breakthrough Award

Recognizing innovative products that are expected to influence the industry for years to come:

- Gold: DECORTÉ Youth Power Essence Lotion
- Silver: CLÉ DE PEAU BEAUTÉ Lotion Essentielle A
- Bronze: REFA Power Straight Iron Pro

Mode Award

Celebrating products that encapsulate the air of the current fashion trends:

- Gold: ADDICTION The Single Eyeshadow Sparkle
- Silver: NARS Light Reflecting Setting Powder
- Bronze: YVES SAINT LAURENT Glossy Lip Plumper

Visual Award

For products with stunning aesthetics that captivate the eye:

- Gold: CHANEL N°1 Serum in Mist
- Silver: PRADA BEAUTY Hand Cream
- Bronze: DIOR Addict Lip Glow Butter

Natural Wonder Award

Promoting sustainability with eco-friendly practices:

- Gold: IPSAME n 1-8
- Silver: THREE Essential Scents R
- Bronze: UKA Izukuro Water Mist

Gender Fluid Award

Breaking norms by recognizing gender-inclusive products:

- Gold: GUERLAIN L'Homme Idéal Essence
- Silver: FAS The Black Day Cream
- Bronze: ATHLETIA Eau de Parfum

Readers' Choice Award

Based on user votes on social platform X:

- Gold: SK-II GenOptics CC Primer
- Silver: SUQQU Signature Color Eyes 14
- Bronze: SHISEIDO Ultimune Power Infusing Concentrate

Editors' Choice Award

Selected by the editorial team for products enhancing daily life luxuriously:

- JO MALONE LONDON Illuminating Body Treatment Scrub
- RMK Liquid Foundation Flawless Coverage Plus
- DIOR Rouge Dior On Stage

The announcements do not stop here. Explore more about the winners and the unique features of each product on the VBA special website: VOGUE JAPAN VBA Awards 2025.

Upcoming Special Feature

In addition to this exciting announcement, the January 2026 edition of VOGUE JAPAN will include a special supplementary feature where judge Mieko Kawakami shares her thoughts in an essay titled “Embracing the Wonder.” It highlights her fascination with cosmetics, enriched by her unique perspective as both a novelist and beauty enthusiast.

ABOUT VOGUE

VOGUE is a leading media entity in the realms of fashion and culture. It explores how we dress, connect with others, and the myriad influences that direct trends and inspiration. Part of Conde Nast, VOGUE is committed to shaping the future of fashion through impactful storytelling across diverse platforms.

Visit our official website for more: VOGUE JAPAN

About Conde Nast

Conde Nast operates iconic brands such as VOGUE, GQ, AD, Vanity Fair, and more. With its headquarters in New York, it produces award-winning journalism across multiple platforms in over 32 markets worldwide.