#Japan #Tokyo #Bandai Namco #Japan Airlines #J-AIR

Promoting Local Tourism through Engaging Digital Experiences

On October 6, 2025, Japan Airlines (JAL), J-AIR, and Bandai Namco Filmworks announced their exciting collaboration for the upcoming film, "Love Live! Nijigasaki High School Idol Club: Chapter 2 of the Finale," which is set to release on November 7, 2025. This innovative initiative will create immersive experiences that blend the film's narrative with real-world exploration in Kyoto, Osaka, and Kobe.

With the growing global interest in Japanese content, there has been a noticeable increase in repeat visitors to Japan, bolstered by a deepening fan base. By leveraging the high experiential value that anime brings to fans, JAL and Bandai Namco Filmworks aim to contribute to the Japanese government’s "Cool Japan" strategy while invigorating local economies.

This collaboration will utilize advanced digital technology to forge a seamless connection between movie narratives and actual locations. With JAL's established connection to local communities and Bandai Namco Filmworks' expertise in producing globally appealing content and fostering fan communities, they are set to generate new travel demands centered around "oshi-katsu"—a term referring to supporting one's favorite characters or series. The goal is to enhance local vibrancy and increase the population engaged with these areas.

Exciting Experiences Await

1. Tour with Nijigasaki Members in Kyoto, Osaka, and Kobe

Fans will have the unique opportunity to take part in a digital tourism experience where members of the Nijigasaki High School Idol Club will appear on participants' smartphones. They will enjoy a quiz set in the film's locations for an interactive journey. Using the unique "Holomodel" application developed by Gugenka, fans can even take photos with 3D holograms of their favorite characters at various sites. Participants answering quiz questions correctly can collect memorable movie stills in-app, enriching their experience.

The initiative offers three curated routes spanning the cities of Kyoto, Osaka, and Kobe, each priced at 3,300 yen (tax included). A complete package that includes all three routes is available for 8,800 yen (tax included). Exclusive JAL original merchandise will also be gifted to participants, with further details available on the project portal site.

2. Exclusive JAL Original Merchandise

During the collaboration, fans can purchase limited-edition merchandise featuring specially drawn illustrations by JAL. These items will be available for sale on J-AIR flights and through the unique "in-flight purchase at home" service.

3. Voice Actor Events at Movie Locations

For those who engage in the tour, additional opportunities await! Fans can attend special events featuring voice actors at specific filming locations, allowing participants to rediscover the region’s allure post-tour.

Event details will be updated on the portal site as finalized.

Integrated Services for a Smooth Experience

To enhance the experience further, various convenient services are available, ensuring smooth travel around the movie's locations.

• - Luggage Delivery Service: For an easy travel experience, JAL offers a same-day luggage delivery service from the departure airport to your accommodation, ensuring guests can travel hassle-free. A special discount is available when using the promotional coupon code "ANIME2025NOV500C" when booking before January 31, 2026.

• - JAL MaaS: The JAL MaaS service integrates air travel, trains, buses, and more, facilitating easy planning for fans. Notably, there is an Osaka area pass that allows unlimited travel across various transport modes and entry to numerous local attractions.

Fans of the series and tourists alike will have the chance to engage meaningfully with the beloved content while immersing themselves in the culture and beauty of Japan. This initiative encapsulates the essence of modern fandom, integrating technology with real-world interactions to boost local commerce and foster a cohesive community.

To learn more, visit JAL OshiKatsu Portal.