#Japan #Tokyo #Eliza Ikeda #Fukoku Seimei #Angela Aki

Eliza Ikeda's Captivating Performance in Fukoku Seimei's New CM

Mark your calendars for October 26, 2025, as Fukoku Seimei will debut its new branding commercial titled "Sore ga Watashi-han" featuring the talented actress, singer, and filmmaker Eliza Ikeda. In this commercial, Ikeda brings to life the poignant emotions captured in Angela Aki's timeless song, "Tegami ~Haikei Juugo no Kimi e~," resonating across generations.

Fukoku Seimei, led by CEO Takehiko Watanabe, aims to connect with contemporary audiences by portraying the complex feelings of modern life through Ikeda's character. Against the backdrop of a bustling city corner, we see a singer, portrayed by Ikeda, performing Aki's heartfelt ballad. The performance captures the attention of passersby, eventually drawing a crowd around her. Among them is a high school girl coming home from school with a guitar, anxiously searching for her own place in the world while wanting to become a singer.

As she stands captivated, removing her headphones, she finds comfort in Ikeda's voice, which provides a gentle embrace for her troubled heart. The commercial highlights various modern youth grappling with mixed emotions, such as a young man staring at a social media post that reads, "I like being alone," or a female college student doodling, proclaiming, "I hate loneliness" while spending time with acquaintances. These scenes depict the shared complexities of feeling both alone and connected in today's society.

The core message of the CM articulates the sentiments, "I like being alone, but I hate feeling lonely. That is me." Through Ikeda's narration, the commercial reflects the struggle to find a safe space while desiring human connections. It resonates with those seeking their true selves while navigating the unpredictability of life.

In conjunction with this commercial launch, Fukoku Seimei will also unveil a refreshed corporate symbol, reinforcing their commitment to foster connections between people. The overarching corporate message, "Between People," emphasizes their dedication to supporting every individual as they navigate the challenges of the modern era.

CM Overview

• - Release Date: October 26, 2025
• - Featured Artist: Eliza Ikeda

Watch the CM Online

• - 15-second CM
• - 30-second CM
• - Web Special Movie
• - CM Making
• - CM Filming Interview

About Fukoku Seimei

Founded in 1923, Fukoku Seimei has consistently delivered insurance services founded on the principle of mutual aid. As the company celebrates its 100th anniversary in 2023, it introduces a new corporate message, "Between People," that bridges traditional face-to-face interactions with the flexibility digital technology offers. Committed to cultivating human connections in an ever-evolving world, Fukoku Seimei aspires to define a new model of insurance that accommodates diverse values and lifestyles. As the only mutual insurance company in Japan, it strives to be the premier life insurance provider for its clients, the community, and its employees.
For more information, visit Fukoku Seimei's official website.