Transforming Sales Efficiency: The Success of UPWARD at Nippon Liquor
In an increasingly competitive market, companies are adopting advanced technologies to enhance their operational efficiency and sales processes. UPWARD Inc., located in Chiyoda, Tokyo, has been at the forefront of this digital transformation, particularly highlighted in their recent partnership with Nippon Liquor Co., also based in Tokyo.
On May 29, 2025, UPWARD publicly shared a detailed interview showcasing how Nippon Liquor is leveraging the UPWARD platform for their sales digital transformation (DX). This article sheds light on the motivations behind choosing UPWARD, notable increases in data entry activity, and the strengthened interdepartmental collaborations that have resulted from its implementation.
About Nippon Liquor
Founded in 1963, Nippon Liquor has adhered to the philosophy of 'fine wines from around the world'. The company is esteemed for importing and distributing high-quality wines that have garnered recognition at hotels and restaurants globally. Their sales strategy relies heavily on building trust through frequent visits and informed recommendations to a diverse clientele, which includes supermarkets, hotels, and restaurants. To support these efforts, Nippon Liquor has adopted UPWARD as a foundation for enhancing their operational efficiency and refining their sales processes.
Key Benefits of UPWARD Implementation
1.
Improved Work Efficiency and Data Entry Rates
By utilizing UPWARD’s mobile application, which includes features like stay detection and business card scanning, sales staff can easily input data during their travels. This has significantly reduced the workload associated with post-office tasks, resulting in a nearly twofold increase in the number of activity data entries within six months of implementation compared to previous Excel-based processes.
2.
Optimized Regular Contacts Through Data Visualization
The increase in data entry has facilitated the visualization of the frequency of customer interactions, which had been a challenge previously. Utilizing the customer location data provided by UPWARD, sales representatives can now plan optimal visit schedules, consequently strengthening customer relationships and engagement.
3.
Enhancing Internal Collaboration Through Centralized Customer Information
By sharing customer details and deal statuses on the UPWARD platform, communication between the sales team and back-office staff has become more dynamic. Additionally, the elimination of information silos has streamlined previously burdensome handover processes, improving overall operational efficiency.
Looking ahead, Nippon Liquor is committed to further maximizing the advantages offered by UPWARD. The company plans to enhance sales activities further and establish systems that allow sales personnel to autonomously optimize their actions based on data insights.
UPWARD: Revolutionizing Last-Mile Sales Processes
UPWARD is a sales support application specifically designed for field sales and visits. With its core technology rooted in Geographic Information System (GIS), patented stay detection, and AI capabilities, UPWARD automates data entry tasks into Customer Relationship Management (CRM) systems and optimizes visit routes. Over 400 companies, including major corporations like Kubota and Shizuoka Bank, have integrated UPWARD into their sales operations, leveraging it as a fundamental tool for their sales DX.
For more information about the implementation case of Nippon Liquor, visit:
Nippon Liquor Case Study.
About UPWARD Inc.
Founded in March 2002, UPWARD Inc. is driven by its purpose of 'bringing out the creativity of field workers and accelerating growth for businesses and society'. They specialize in providing digital transformation services that tackle the challenges faced by field workers creating value through offline customer interactions. By utilizing technology, UPWARD aims to create an environment where business operations can be conducted seamlessly with just a mobile device, allowing professionals to thrive regardless of their location or circumstances.
Company Overview:
- - Company Name: UPWARD Inc.
- - Established: March 2002
- - CEO: Ryusuke Kaneki
- - Location: Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda, Tokyo
- - Business Focus: Development and provision of sales engagement service 'UPWARD'
- - Website: UPWARD Corporate Site