Promotool Corp. Launches Aroma Workshop for Saitama Residents
In an exciting initiative to support the city branding of Saitama, Promotool Corporation, a leading scent technology company based in Bunkyo, Tokyo, will host an inaugural aroma workshop on February 27, 2026, at the Osato Community Center. This event comes in light of the recent unveiling of the 'Saitama City Scent' on January 30, 2026.
The Importance of Aroma in City Branding
Promotool asserts that successfully branding a city involves not only defining its scent but also embedding it into the memories and daily lives of its residents. To achieve this, the company has developed a robust support system that spans from the planning and development phases all the way to permeation and establishment of the scent. This ambitious approach is facilitated by a team of top-tier professionals, including branding specialists, designers, and Japan's best young perfumer, who has previously worked with renowned entities like JAL and the Manpei Hotel. Their expertise brings a unique touch to the city branding experience through scent, making it accessible and relatable to the community.
Official Workshop for Residents
The aroma workshop will allow citizens to engage with the newly developed scent for the first time in a hands-on setting. Participants will not only gain insights into the background and concept behind the scent but will also have the opportunity to blend their own aromas and create personalized aroma sachets during the workshop. This interactive experience aims to deepen their understanding and appreciation for the city’s aroma.
Renowned senior perfumer Takeshi Watanabe, credited with developing the 'Saitama City Scent,' will lead the session, providing participants with a rare chance to learn directly from a leading expert in the field.
Aromatic Benefits for Seniors
This workshop also aligns with Saitama City's initiatives to promote health through the 'Health and Well-being Development Classroom.' By exploring the relaxing effects of various scents, the workshop is expected to foster mental well-being and enhance the daily lifestyle of elderly participants. It aims to create an inviting atmosphere, making it easier for even those who may have had limited exposure to scents to engage with this enriching experience at a familiar community location. This initiative seeks to cultivate community connections while supporting physical and mental health.
Workshop Details
- - Workshop Name: Relaxation through Aroma - Aroma Sachet Making Classroom
- - Date and Time: February 27, 2026, 13:30 - 15:30
- - Venue: Osato Community Center Practice Room
- - Instructor: Takeshi Watanabe (Senior Perfumer, Promotool Corp.)
- - Eligibility: Residents and employees in Saitama City aged 65 and over.
- - Capacity: 16 participants (lottery system if oversubscribed)
- - Cost: Free
- - Application Period: February 2 - 11, 2026
- - Registration Methods: In-person, phone, web, or fax
- - Contact: Osato Community Center (048-666-3593)
For more details, please check the
Osato Community Center website.
Looking Ahead
Promotool is committed to collaborating with local governments and community groups to continue promoting health and invigorating community life through scent. The upcoming workshop is just the beginning, as they aim to create ongoing opportunities for citizens to engage with aroma, while further spreading the culture of scent and amplifying the region’s appeal.
The expertise that Promotool has developed over the years in scent technology and safety will also be leveraged to contribute to local branding and the development of region-based scents. Their mission revolves around enhancing community value through fragrance, ensuring that its potential is shared widely across various locales.
Moreover, the scents developed by Promotool adhere to the safety standards established by international fragrance organizations, ensuring a safe and pleasant experience for users.
About Promotool Corporation
Promotool Corporation is recognized as a scent technology company that creates a wide range of aromas and fragrances. From crafting delightful ambient scents to functional fragrances that enhance health and well-being, Promotool strives to address every need related to scent. Their vision is to achieve a richer society powered by the magic of scent, positioning themselves as a leading company in scent technology recognized worldwide.
For more information, visit the official website:
Promotool.