Yonkers Unveils Ambitious Campaign to Become the Northeast's Film Capital

Yonkers' Bold Step Towards Becoming 'Hollywood on Hudson'

The city of Yonkers, New York, has recently initiated an exciting multi-platform advertising campaign, aiming to market the city as "Hollywood on Hudson." This initiative is designed to attract filmmakers and media professionals, positioning Yonkers as the largest film and TV production hub in the northeastern United States. The campaign officially kickstarted on May 28, showcasing a variety of advertising formats including TV commercials, billboards, and social media promotions.

A Strategic Vision for Growth

Mayor Mike Spano emphasized the transformative journey Yonkers is undertaking in the film industry. He stated, "Yonkers isn't just making movies; we're making history." This campaign is not just an advertising endeavor; it aims to celebrate the talent of local residents and their contribution to the burgeoning film scene. Many stars of the campaign feature local talent from Great Point Studios, where the testimonials of employees highlight the community's involvement in filmmaking.

In fact, a significant 60% ofGreat Point Studios' employees hail from Yonkers, showcasing the deep-rooted connection between the city and its burgeoning film industry. The city has seen immense growth in film production since the opening of Great Point Studios' Lionsgate Studios in January 2022, which has hosted numerous successful productions including popular series like "Dexter" and "Run The World."

Infrastructure for Success

Yonkers aims to provide the necessary infrastructure for a thriving film industry. The recent expansions include several studios throughout the city, contributing to an impressive total of ten stages, with plans for additional constructions that feature purpose-built stages and ample support spaces. By July, the new Media Pro campus at 150 North Broadway will further enhance the city’s appeal to filmmakers.

Local filming permits have also generated substantial revenue for the city, amounting to approximately $5.45 million with over 1,510 filming days logged in recent years. These numbers underscore the potential of Yonkers to attract an even larger share of the film and television market.

Education and Community Engagement

The city’s efforts extend to nurturing future filmmakers and media professionals through educational initiatives. The Robert Halmi Sr. Academy of Film and Television, recently inaugurated by the Yonkers Public Schools, aims to equip students with the skills needed for careers in this dynamic industry. This academy is named after the legendary television producer Robert Halmi Sr., a recognition of his contributions to the entertainment sector.

Yonkers: A Model of Growth and Safety

As the fastest-growing city in New York State, Yonkers represents a beacon of progress. This growth is fueled by more than just its film industry; the city has made significant investments in infrastructure, education, and sustainability initiatives, aiming for zero emissions by 2050. Yonkers is not only enhancing its educational facilities through new school openings but is also revitalizing community spaces with new parks and green initiatives.

With substantial private economic development exceeding $5 billion in the region, coupled with a focus on attracting national retailers and developers, Yonkers is establishing itself as a desirable place for both business and life. The promise of a vibrant film industry, combined with a commitment to education and sustainable development, positions Yonkers as a city of the future.

In conclusion, the multi-platform campaign to establish Yonkers as "Hollywood on Hudson" reflects a strategic vision that celebrates local talent and infrastructure while fostering growth. As filming and production continue to flourish, Yonkers is poised to become a significant player in the film industry, attracting creative minds and setting new standards in New York's cinematic landscape.