#Japan #Black Thunder #Kodaira #Yuraku Confectionery #Milk Mania

Milk Mania: The Creamy Chocolate Bar Making Waves

Yuraku Confectionery, headquartered in Kodaira, Tokyo, is excited to announce that its trending brand, Milk Mania, will be available year-round from January 27, 2026. Having originally launched in June 2025 as a limited-time offering, Milk Mania combines expert craftsmanship learned from their flagship Black Thunder product, which has been a sensation in the world of chocolate bars.

The Rise of Milk Mania

Despite a modest recognition rate of just 8% during its initial limited release, Milk Mania clinched the top spot in the Mogu Navi Best Food Awards 2025, winning in the Best Chocolate Snack category. This recognition came alongside glowing reviews on social media platforms, where users expressed their love for its rich sweetness and deep milk flavor. Terms like “the sweetest ever” and “my new favorite snack” became commonplace among fans.

The response to the original release was so overwhelmingly positive that Yuraku decided to make Milk Mania a staple product on store shelves across Japan. This decision is not just about expanding their product line; it’s about delivering a high-quality, indulgent chocolate experience to a broader audience.

Commitment to Quality

Milk Mania is crafted using carefully selected milk ingredients, ensuring that every bite is bursting with the richness of milk. The recipe features a 1:1 blend of cream-flavored powder and condensed milk powder, creating a creamy texture that prevails from the first bite to the last. This meticulous attention to quality was a result of countless iterations and tastings, culminating in a chocolate bar of luxurious sweetness that delights milk lovers everywhere.

In addition to its well-balanced flavors, the unique texture sets Milk Mania apart. Utilizing techniques perfected through the Black Thunder production process, Milk Mania features a delightful blend of specially baked butter biscuits combined with milk-flavored granules and chocolate, resulting in a crunch that transitions into a soft, melt-in-your-mouth sensation. This contrasts with the much chunkier Black Thunder, offering a lighter, more refined experience.

Exciting Launch Campaigns

To celebrate the return of Milk Mania, Yuraku Confectionery is launching special campaigns on social media that include some fantastic prizes. The first campaign offers participants a chance to win a box containing 20 Milk Mania bars, running from January 20, 2026, between 5 PM and midnight. Interested followers simply need to retweet the promotional post with the hashtag #ミルクマニア for a chance to be among the 50 lucky winners.

Furthermore, beginning January 21, there will be a 10-day campaign where 100 participants can win samples of Milk Mania along with Black Thunder every day. This extensive giveaway is aimed at reaching a total of 1,000 winners. Fans are once again encouraged to engage on social media, further enhancing the excitement around this beloved product.

Conclusion

As Milk Mania makes its much-anticipated return, it promises to offer not only nostalgia for those who adored its first offering but also a new opportunity for chocolate lovers across the country. From its exceptional flavor profile to the unique eating experience it provides, Milk Mania by Yuraku Confectionery is set to captivate a new generation of fans. Mark your calendars for January 27, 2026, and prepare for a decadent adventure filled with creamy, milky goodness.

Product Information

• - Name: Milk Mania
• - Content: 1 bar
• - Retail Price: ¥86 (including tax)
• - Availability: Available at convenience stores, supermarkets, and drugstores nationwide from January 27, 2026. Note: Not all locations may carry this product.