FAMEL Makes a Grand Return to the European Motorcycle Scene at EICMA 2025
FAMEL, the renowned motorcycle brand originating from Portugal, is set to make waves at EICMA 2025, which will take place from November 6th to 9th. This marks a significant return to the European motorcycle scene for FAMEL, a brand that has been part of Portuguese culture since its founding in 1949. Known for its classic designs and engineering, FAMEL is embracing the future with a commitment to innovative electric mobility.
During the EICMA event, FAMEL will unveil its latest offering, the E-XF, which blends the brand's rich history with modern electric technology. This motorcycle is powered by a robust 5.5 kW motor, boasting a range of up to 120 kilometers, which allows it to cater to both urban and adventurous riders. With a starting price of around €7,000, the E-XF aims to provide an attractive entry point for consumers interested in performance motorcycles built in Europe.
In addition to the E-XF, FAMEL will showcase a concept for a new electric scooter, designed to meet the demands of both individual consumers and business-to-business markets. This new scooter is part of FAMEL's strategy to tap into one of the fastest-growing segments within the realm of electric mobility. FAMEL's connections to strategic partners and distributors are crucial, as they aim to promote a shared vision of sustainable and human-centered transportation.
With the support of the NOVUS Fund, which is managed by Magnify Capital Partners in collaboration with Banco Português de Fomento, FAMEL is ready to not only re-enter the market but thrive in it. The brand’s journey from producing classic motorcycles to embracing the electric revolution is a testament to its dedication to innovation and adaptability. Joel Sousa, the CEO of FAMEL, emphasizes, ‘FAMEL stands for emotion and engineering. We are building a brand representing European innovation and the spirit of today's mobility.’
FAMEL became a household name in Portugal during the mid-20th century, and its motorcycles were symbolic enough to inspire sayings around their beauty. The catchphrase “F***, this bike is beautiful” endured as a cultural reference, emphasizing the brand's deep roots in Portuguese society. In the 1990s, FAMEL was also a pioneer in electric mobility with its model, the FAMEL Electron, signaling a forward-thinking approach to urban transit long before it became mainstream.
The company’s in-house research and development center exemplifies its commitment to integrating cutting-edge connectivity and innovative designs into its products. FAMEL views the electric motorcycle as more than just a vehicle; it represents a cultural shift towards sustainability and new technologies in transportation. As urban planning continues to evolve, the demand for electric vehicles is expected to rise, and FAMEL is positioning itself at the forefront of this shift.
As EICMA approaches, excitement surrounds FAMEL's showcase, highlighting the revival of a culturally significant brand infused with modern values and technologies. Current motorcycle enthusiasts, collectors, and modern urban riders alike are eager to see how FAMEL will balance its storied past with a bold vision for the future of electric transportation. The first delivery of the E-XF units is anticipated in early 2026, marking a significant milestone for both the brand and its loyal customers.
For more information, attendees are encouraged to visit FAMEL at Hall 7, Booth A14 during the event. It promises to be an inspiring exhibition of what the future holds for motorcycles and the industry as a whole. FAMEL continues to redefine urban mobility with every ride, shaping not only the pathways of cities but also the future of transportation across Europe.
During the EICMA event, FAMEL will unveil its latest offering, the E-XF, which blends the brand's rich history with modern electric technology. This motorcycle is powered by a robust 5.5 kW motor, boasting a range of up to 120 kilometers, which allows it to cater to both urban and adventurous riders. With a starting price of around €7,000, the E-XF aims to provide an attractive entry point for consumers interested in performance motorcycles built in Europe.
In addition to the E-XF, FAMEL will showcase a concept for a new electric scooter, designed to meet the demands of both individual consumers and business-to-business markets. This new scooter is part of FAMEL's strategy to tap into one of the fastest-growing segments within the realm of electric mobility. FAMEL's connections to strategic partners and distributors are crucial, as they aim to promote a shared vision of sustainable and human-centered transportation.
With the support of the NOVUS Fund, which is managed by Magnify Capital Partners in collaboration with Banco Português de Fomento, FAMEL is ready to not only re-enter the market but thrive in it. The brand’s journey from producing classic motorcycles to embracing the electric revolution is a testament to its dedication to innovation and adaptability. Joel Sousa, the CEO of FAMEL, emphasizes, ‘FAMEL stands for emotion and engineering. We are building a brand representing European innovation and the spirit of today's mobility.’
FAMEL became a household name in Portugal during the mid-20th century, and its motorcycles were symbolic enough to inspire sayings around their beauty. The catchphrase “F***, this bike is beautiful” endured as a cultural reference, emphasizing the brand's deep roots in Portuguese society. In the 1990s, FAMEL was also a pioneer in electric mobility with its model, the FAMEL Electron, signaling a forward-thinking approach to urban transit long before it became mainstream.
The company’s in-house research and development center exemplifies its commitment to integrating cutting-edge connectivity and innovative designs into its products. FAMEL views the electric motorcycle as more than just a vehicle; it represents a cultural shift towards sustainability and new technologies in transportation. As urban planning continues to evolve, the demand for electric vehicles is expected to rise, and FAMEL is positioning itself at the forefront of this shift.
As EICMA approaches, excitement surrounds FAMEL's showcase, highlighting the revival of a culturally significant brand infused with modern values and technologies. Current motorcycle enthusiasts, collectors, and modern urban riders alike are eager to see how FAMEL will balance its storied past with a bold vision for the future of electric transportation. The first delivery of the E-XF units is anticipated in early 2026, marking a significant milestone for both the brand and its loyal customers.
For more information, attendees are encouraged to visit FAMEL at Hall 7, Booth A14 during the event. It promises to be an inspiring exhibition of what the future holds for motorcycles and the industry as a whole. FAMEL continues to redefine urban mobility with every ride, shaping not only the pathways of cities but also the future of transportation across Europe.
Topics Auto & Transportation）
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