#Japan #Tokyo #Collaboration #fried chicken #Butamen

New Snack Sensation: Okashina Chicken (Butamen Tonkotsu Flavor)

The beloved Japanese snack, Butamen, has made a creative leap into the world of hot snacks with the launch of the "Okashina Chicken (Butamen Tonkotsu Flavor)" at 7-Eleven stores. Starting August 11, this intriguing collaboration will make its way to customers nationwide. Butamen, a long-standing favorite among snack enthusiasts, is known for its signature tonkotsu flavor, traditionally enjoyed in noodle form. Now, this flavor is innovatively reimagined in fried chicken, creating a delightful treat for both nostalgic fans and new customers.

What Makes Okashina Chicken Special?

The "Okashina Chicken" features a distinctive donut-like shape with a hole in the center, an unusual aesthetic for fried chicken that is sure to catch the eye and provoke curiosity at the checkout counter. This unique shape not only adds to its appeal but also invites consumers to snap photos and share their tasty find on social media.

This delightful hot snack begins with high-quality chicken breast, allowing the rich flavors and crispy coating to shine through. Each bite provides a pleasing crunch, releasing the familiar taste of Butamen's tonkotsu flavor that many have cherished since childhood. It’s a playful and nostalgic experience that brings back fond memories while offering a new way to enjoy a classic flavor.

A Little History on Butamen

Produced by Oyatsu Company, Butamen was introduced in 1993 and quickly became a staple among snack lovers. It joined the lineup as the third flavor of mini-cup ramen alongside the well-received soy sauce and curry flavors, gaining popularity for its nostalgic allure. The name "Butamen" comes from a clever play on words, linking the characteristically flavorful tonkotsu ramen with a pig, appealing to both kids and adults alike.

In 2021, a campaign was held to name the beloved pig character featured on the Butamen packaging, leading to the official designation of "Butamen-kun". Since then, April 12 has been celebrated as "Butamen Day" to honor this culturally iconic snack.

Taste the Fun This Summer

Whether you’re heading out for a summer adventure or simply grabbing a snack during your day, the Okashina Chicken makes an excellent companion. The combination of whimsical design and delightful flavor creates an irresistible treat that’s perfect for any occasion. With a price of 184 yen (tax-inclusive at 198.72 yen), it promises both fun and flavor without breaking the bank.

Taking the culinary experience a step further, the packaging for this new offering embraces the Butamen theme, ensuring that fans will enjoy every aspect of their purchase. This collaboration showcases the intention to bring the joy of childhood flavors into contemporary snacks, allowing everyone to relish in the experience.

In the words of the developers behind Okashina Chicken, the aim was to recreate that nostalgic taste that many grew up loving, while presenting it in a form that is exciting and new. With the playful ring shape and the rich tonkotsu flavor that bursts with each bite, this fried chicken experience promises to deliver surprises and smiles.

Don't miss your chance to try the latest innovation from Oyatsu Company, where beloved flavors meet imaginative ideas to create delicious new snacks. Grab your Okashina Chicken at your nearest 7-Eleven today!

For more information, you can visit the special Butamen website: Butamen Paradise.

Note: Prices may vary by location, and some stores may not carry this item. Stay updated by checking official announcements for the latest details.