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KinoKuniya Bookstore's Name Change Announcement

KinoKuniya Bookstore, a subsidiary of the well-known Kinnikuniya Co., which is headquartered in Shinjuku, Tokyo, is excited to announce the upcoming change in names for three of its branches: Ogikubo, Odakyu Sagamihara, and Tsurukawa. The updates are aimed at enhancing brand identity and will offer an array of new services for the loyal customers of these stores.

Name Change Details

The following are the name changes set to occur:

1. Ogikubo Store
- New Name: KinoKuniya Ogikubo Store
- Old Name: Keibundo Ogikubo Store
- Change Date: Saturday, January 31, 2026
- Campaign: January 31 to February 6, 2026
- Customers spending over ¥2,000 will receive a limited-edition eco bag (first 200 visitors each day).
- Triple Keio Points will be awarded.

2. Odakyu Sagamihara Store
- New Name: KinoKuniya Odakyu Sagamihara Store
- Old Name: Keibundo Odakyu Sagamihara Store
- Change Date: Saturday, February 14, 2026
- Campaign: February 14 to February 20, 2026
- Customers spending over ¥2,000 will receive a limited-edition eco bag (first 100 visitors each day).
- Triple Keio Points and Triple Odakyu Points will be awarded.

3. Tsurukawa Store
- New Name: KinoKuniya Tsurukawa Store
- Old Name: Keibundo Tsurukawa Store
- Change Date: Wednesday, February 18, 2026
- Campaign: February 18 to February 24, 2026
- Customers spending over ¥2,000 will receive a limited-edition eco bag (first 100 visitors each day).
- Triple Keio Points and Triple Odakyu Points will be awarded.

This update means that 19 out of the 20 stores operated by KinoKuniya Bookstore will feature the new brand name. The transition symbolizes the commitment of KinoKuniya Bookstore to offer new value to its customers, while also facilitating engagements with high-quality literary works. This change not only aims to strengthen the brand’s presence but is also a step towards contributing to the cultural development of the local communities in which these stores operate.

Commitment to Customers

KinoKuniya Bookstore's CEO, Akihiro Nishimae, expressed heartfelt gratitude for the continued support from customers, stating that the company looks forward to enhancing its offerings and creating engaging spaces for book lovers. As part of the KinoKuniya Group, the bookstore intends to be a platform that fosters cultural development within the community by providing access to a diverse range of books and stationery.

Company Overview

- Name: KinoKuniya Bookstore Sales Co., Ltd.
- Location: 1-22 Toyogaoka, Tama City, Tokyo
- Business: Retail of books, magazines, and stationery
- Number of Stores: 20 stores

For media inquiries regarding this announcement, please contact:
KinoKuniya Co., Ltd.
General Affairs & Human Resources Department
Public Relations Officer
[email protected]

This planned transition marks an exciting time for both the company and its customers, setting the stage for new beginnings at KinoKuniya Ogikubo, Odakyu Sagamihara, and Tsurukawa stores.