AquaStar's Autumn Sports Day: Promoting Well-Being and Office Connections

AquaStar's Autumn Sports Day Overview

AquaStar, a company specializing in digital marketing solutions, is set to hold its second annual "Autumn Sports Day" on November 14, 2025, at Yaesu School Share in Tokyo Midtown Yaesu. The event aims to address the challenge of sedentary office lifestyles and foster connectivity among employees from different departments. With around 150 employees expected to participate, it creates a lively environment while promoting well-being and teamwork.

The event's promotional materials were creatively designed by a team of new graduates from the Visual Works Department, showcasing a novel collaboration with colleagues from the Account Sales Department. Their efforts reflect AquaStar's commitment to community and health within the workplace.

Event Details

- Date: November 14, 2025
- Time: 5 PM – 7 PM
- Location: Yaesu School Share, Tokyo Midtown Yaesu
- Target Audience: All employees (approximately 150 participants)
- Organizer: AquaStar's cross-departmental team, Cheerful

Scheduled Activities

The planned competitive events include:

- Picture Telephone (a game using drawings)
- Team Relay Races
- Ball Toss Games
- Tug of War
- Human Sacrifice Race

Why We Hold Sports Day

1. Addressing Sedentary Lifestyles

According to a recent national survey by the Japan Sports Agency, 52.5% of adults aged 20 and older engage in sports at least once a week, with those in their 20s to 50s showing even lower participation rates. At AquaStar, 97% of our workforce is comprised of employees in their 20s to 40s, primarily seated at computers. The Sports Day initiative commenced in 2024 to encourage healthier lifestyles and enhance mental well-being amidst our daily routines.

2. Promoting Internal Communication

Teams are formed across departments facilitating cooperation and support. The atmosphere encourages spontaneous interactions between employees who may not usually engage with each other, resulting in shared smiles and stronger workplace connections each year.

3. Organizational Efforts Through the Cheerful Team

Cheerful is a cross-departmental project team dedicated to enhancing workplace culture and communication. The team operates on the motto: "We make our work environment fun ourselves!" Currently, it comprises 12 members from various departments, fostering an inclusive environment for both genders (including three males).

Team Quote

The leader of Cheerful, Fumi Honda, expressed, "Moving physically generates natural communication. Despite our busy schedules, Sports Day offers a chance for everyone to connect joyfully while experiencing the thrill of teamwork."

AquaStar's Workplace Culture

AquaStar nurtures a culture of inter-departmental collaboration and project development. Beyond the Sports Day, initiatives like ShareNova, an internal study group, and the MAG Project, which focuses on promoting a better work environment, highlight our employees' proactive engagement that yields significant results.

- Link to ShareNova: ShareNova
- Link to MAG Project: MAG Project
- Behind the Development of Our Own Game 'Uraginza Tsukumo Street': Game Development Story

About AquaStar, Inc.

Founded in 1991, AquaStar has evolved from producing illustrative storyboards for advertisements to engaging in diverse areas like AR, Metaverse design, and SNS marketing since 2020. Our strength lies in solving promotional challenges for businesses and local governments through the power of visuals, managing over 5,000 projects annually.

Location: 1-13-1 Tsukiji, Chuo-ku, Tokyo, Ginza Shochiku Square, 7th Floor
CEO: Hiroyoshi Harada
Established: November 14, 1991
Official Website: AquaStar
Portfolio: View Our Works