Shohei Ohtani Continues as DECORTÉ Brand Ambassador for 2026 Campaign

DECORTÉ, a prestigious skincare brand under KOSÉ Corporation, has announced that baseball superstar Shohei Ohtani will once again serve as the face of its renowned Liposome Advanced Repair Serum in a new advertising campaign commencing on February 27, 2026. The campaign, titled "A Drop that Promises the Future," emphasizes the brand's commitment to quality and innovation, reflecting Ohtani's determination and spirit.

Since its inception in 1970, DECORTÉ has established itself as a brand that embodies true beauty by relentlessly pursuing quality, effectiveness, fragrance, and design. The alignment of DECORTÉ's craftsmanship ideals with Ohtani's unwavering resolve to overcome challenges makes him an ideal ambassador for the brand. The Liposome Advanced Repair Serum has consistently ranked as a best-seller not just in the serum category but across all skincare products in prestigious department stores, further solidifying its esteemed reputation.

This year's campaign will feature additional exciting elements, including the introduction of a DECORTÉ-branded London bus adorned with Ohtani's striking image. This bus will travel from Tokyo to the Osaka area, stopping at famous landmarks and showcasing the powerful visuals of both Ohtani and DECORTÉ. The bus will enhance the urban landscape and connect the brand's world with various locales.

In conjunction with the bus campaign, DECORTÉ is launching a social media initiative encouraging participants to capture the bus in action. Special events will also take place in Tokyo and Osaka, featuring immersive experiences related to the Liposome Advanced Repair Serum and opportunities for the public to engage with the brand.

Additionally, there will be a grand sweepstake, offering signed memorabilia from Ohtani and a year's supply of the Liposome serum to lucky winners. Participating department stores nationwide will also host events featuring unique content and interactions, ensuring that beauty enthusiasts have a remarkable experience.

The New Commercial: "A Drop that Promises the Future"

The theme for this year's campaign, "A Drop that Promises the Future," resonates deeply with Ohtani's personal philosophy and the essence of DECORTÉ. The commercial depicts Ohtani reflecting on his journey while applying the serum before a mirror, reinforcing the importance of preparation in achieving one’s future ambitions. His confident demeanor and powerful narration, invoking the belief that one can change their destiny, encapsulate the spirit of both Ohtani and the brand.

The new visuals are designed to inspire and empower, showcasing Ohtani's determination to forge his own path while emphasizing the beauty and strength that comes from self-belief and experience. The aesthetic represents more than just a product; it communicates the message that individuals have the innate power to direct their future through their actions and choices.

Behind the Scenes: A Look at the Shoot

During the production of the new commercial, Ohtani arrived at the studio displaying a sense of poise that perfectly matched the sophisticated ambiance of the set. His ability to maintain focus and composure under pressure allowed him to deliver impeccable performances throughout the filming. Capturing the essence of the serum application moment, he subtly displayed his familiarity with the product, embodying the essence of DECORTÉ.

As filming progressed, Ohtani was equally charming during breaks, engaging with the staff and radiating an aura of confidence and kindness that made a lasting impression. His strong presence on set further highlighted the dedication he brings not only to baseball but also to representing the values of DECORTÉ.

Ohtani's Insights: Perspectives on Future and Beauty

In an exclusive interview, Ohtani shared his thoughts about the campaign and life’s ongoing journey. He emphasized the importance of preparation in his daily life, which extends to every aspect, including his diet, training, and well-being. When discussing rewards, he acknowledged the joy that comes from small indulgences during the off-season.

As Ohtani reflects on aging, he recognizes that each experience contributes to a broader understanding of life and personal growth, reinforcing the brand's ethos of viewing age positively as a collection of experiences that enhance one’s beauty.

Conclusion: A Journey with DECORTÉ

The new campaign featuring Shohei Ohtani not only celebrates the continued success of DECORTÉ's Liposome Advanced Repair Serum but also showcases the powerful connection between a sports icon and a beauty brand. With exciting events and initiatives designed to engage fans and consumers alike, DECORTÉ is set to inspire many in 2026 and beyond. As they join efforts in embracing beauty and confidence, both Ohtani and DECORTÉ are poised to redefine the future, making a promise that transcends simply skincare.