Mowi to Showcase Premium Salmon Innovations at Natural Products Expo West 2026
Mowi, globally recognized as the foremost supplier of farm-raised salmon and devoted to sustainable protein production, is preparing to make a notable impact at the upcoming Expo West 2026, scheduled from March 3 to 6 at the Anaheim Convention Center in California. This event is pivotal for professionals in the natural and organic products industry.
Having attended the trade show for the second consecutive year, Mowi will occupy an expanded booth space (Booth N1641) where it will present a variety of premium salmon products as well as innovations from both the MOWI and Ducktrap brands. The company seeks to captivate visitors with its accessible offerings that feature high-quality ingredients.
As emphasized by Diana Dumet, Senior Director of Marketing at Mowi CP of Americas, Expo West serves as a crucial platform for Mowi to engage with retailers, buyers, and strategic partners within the natural and organic food space. With increasing salmon consumption across the United States, this showcase will allow Mowi to highlight its commitment to providing healthy, affordable protein options through innovative products.
The Mowi booth will feature several exciting products, including the new MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon, exemplifying the versatility of Mowi’s offerings. Visitors can also look forward to culinary demonstrations prepared by Chef Alex Trim, a Michelin-trained chef known for bringing extraordinary culinary experiences into more accessible settings. Chef Trim will expertly demonstrate how easy it is to create delicious meals using premium salmon, thereby reinforcing the idea that high-quality seafood can be both convenient and delightful.
Among the standout products set for display are:
- - MOWI Fjord Norwegian Salmon Burgers: A fresh take on a classic, offering a delicious and easy-to-cook option for seafood lovers.
- - MOWI Atlantic Salmon Hot Honey: A unique blend of flavors that combines the natural succulence of salmon with a sweet and spicy kick.
- - Ducktrap Hot Honey Atlantic Salmon: Ideal for those looking to enjoy a gourmet experience right at home.
The Expo West show, now in its 45th year, is organized by New Hope Network and represents the ultimate convergence of consumer packaged goods (CPG) and retail experiences. It is recognized for bringing together breakthrough ideas, industry connections, and innovative discoveries that help reshape the future of business in the food sector.
Mowi’s participation at Expo West 2026 not only signifies their commitment to the industry but also showcases their intention to expand their influence in the seafood category. With the seafood market presenting vast opportunities, Mowi plans to leverage its position to offer consumers more diverse and premium options that cater to evolving dietary preferences.
For more information about Expo West and to register for attendance, you can visit the official website
here.
In addition, attendees are encouraged to check out Mowi’s array of products and learn more about the company’s sustainability initiatives and its dedication to producing high-quality seafood that respects our environment. Mowi’s continuing evolution in the aquaculture space makes it a key player worth following in the coming years.
Explore Mowi’s offerings further at
Mowi's official website, and discover Ducktrap’s impressive lineup at
Ducktrap's homepage. Join us in celebrating innovation in seafood at Expo West 2026!
About Mowi
Mowi is dedicated to sustainable seafood production, operating in 26 countries worldwide. The company prides itself on delivering premium salmon products known for their exceptional flavor and nutritional value.
About Ducktrap
For over 40 years, Ducktrap River of Maine has transformed from a small fish farm into a thriving smoked seafood company, producing high-quality products that are widely distributed across the United States.