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Understanding the Impact of Golden Week on Dating for Young Adults

As the Golden Week (GW) approaches in 2025, a survey conducted by Enito Group sheds light on how approximately 1,098 young adults in their 20s perceive and plan their holiday. This year's GW promises a long break, providing an excellent opportunity not only for relaxation but for social and romantic interactions as well.

Rethinking Leisure Time: The New Trends

The survey indicates that this year, many young adults prefer a more relaxed approach to their leisure time. About 52.8% of respondents indicated that their plans chiefly revolve around spending time at home, embracing activities such as watching movies, gaming, or just lounging.

Contrarily, 38.1% reported plans to engage with friends, while 29.9% intend to dedicate time to hobbies, showcasing a trend towards prioritizing personal interests and small gatherings over hectic schedules. The data also revealed that around 19.6% of participants haven’t finalized their plans yet, emphasizing a more flexible mindset towards time management during holidays.

Romance on the Rise: A Positive Perspective

Interestingly, half of the surveyed participants associated GW with heightened romantic enthusiasm. Approximately 45.5% expressed that their desire for dating and relationships increases during this time. Many view the extended vacation as a perfect window to boost their dating pursuits, indicating a proactive approach to using dating apps like "with".

During GW, 45.0% of those surveyed suggested they would take full advantage of the entire 11-day break to connect via apps, asserting that long breaks facilitate deeper connections by allowing for more conversations and exchanges. This trend marks a significant cultural shift, where a long holiday is synonymous with increased dating opportunities.

Serious Relationships in Sight

The survey results also revealed that 80% have serious relationship expectations regarding potential encounters during GW, with 34% confirming they plan to meet someone they matched with through the app over this period. This statistic illustrates a strong ambition among young adults to transform temporary connections into meaningful relationships, highlighting the evolving dynamics of dating in the digital age.

Furthermore, the new atmosphere created by starting a fresh phase of life seems to influence many respondents’ anticipation. With 80% reporting a lack of significant new interactions at work, many individuals express a desire to leverage dating apps as vital resources for meeting potential partners.

Exciting Campaigns and Opportunities

In light of this study, Enito Group will launch exciting campaigns to encourage dating during GW. Their upcoming 1 Billion Yen Dating Support Campaign, starting on April 28, offers enticing prizes, including experiences like helicopter cruises and dining aboard traditional boats. Participants will have the opportunity to win from a total prize pool of 1 billion yen, aimed at enhancing the dating experience for users of the