A Remarkable Refurbished Truck Stuns Visitors at Japan Truck Show 2026

KuriYama Automotive's Innovative Showcase at Japan Truck Show 2026

KuriYama Automotive, a company renowned for its efforts in used truck sales, acquisitions, rentals, and parts supply, has been a pioneer in promoting eco-friendly transportation and recycling. Recently, at the Japan Truck Show 2026 held from May 14th to 16th at Pacifico Yokohama, KuriYama made a remarkable debut by displaying a refurbished truck—a Mitsubishi Fuso Super Great that had traveled over 1 million kilometers. This eye-catching vehicle defied expectations, with many attendees commenting on its exceptional condition, which looked like it had never been used for such a long distance.

An Event Focused on Sustainable Logistics

The show emphasized the theme of “Next-Generation Logistics,” aiming to address challenges in the logistics industry while spotlighting sustainable transport solutions. KuriYama’s booth drew substantial crowds, witnessing more than 2,000 visitors in just three days. Long lines formed as attendees were eager to engage with the refurbishment process and see the stunning results first-hand. The refurbished truck displayed retained all the qualities of a vehicle well-used in its prime while showcasing an exterior and interior that felt brand new, prompting an impressive range of curious voices from the audience.

Visitors Eager to Explore Refurbished Trucks

An engaging survey was conducted during the event, asking attendees if they believed that refurbished trucks could become a viable third option in the market. An astounding 92.5% of participants responded positively, with 35.3% expressing an interest in immediate acquisition, while 57.2% said they would consider it under specific conditions. The survey revealed that 67.5% of responses highlighted the visual appeal of the refurbished vehicle as a significant evaluation point, signifying a strong interest in the aesthetic quality of these trucks.

However, many also voiced concerns about the cost and durability of refurbished options. Nevertheless, there were fewer apprehensions regarding usability, with only 11.6% mentioning practical concerns. This suggests that while aesthetics captured their attention, visitors were also recognizing the practical applications of these refurbished trucks in real-world settings.

Impressive Reactions from Diverse Visitors

The feedback from a wide array of attendees, including industry peers, former truck drivers, and families, showed astonishment at the condition of the refurbished vehicle. Commented one visitor, “It doesn’t look like it has run for a million kilometers!” Another added, “The image of used trucks has completely changed for me.” Many were amazed at the spotless interior, with comments such as, “I thought you replaced the cabin!” or “This truck is nothing like my million-kilometer vehicle.” Such sentiments particularly resonated with those from similar industries, who admired the excellent cleaning and refurbishment process undertaken to extend the lifecycle of trucks.

Engaging Initiatives and Community Response

The event also hosted a unique interactive initiative, where visitors could sign a message on leaf-shaped stickers to promote sustainable practices like planting trees. Messages such as, “I became interested in SDGs and trucks” and “Using while fixing is indeed a good idea” gathered collective voices in support of the refurbishment philosophy. The response was overwhelmingly positive, along with expressions of hope for future rebuilt muffler options.

Manufacturer representatives also shared insights, acknowledging the rarity of seeing vehicles of such age in pristine conditions. Many arrived at the booth after reading the press release ahead of the event, eager to hear directly from KuriYama's President, Tomohiro KuriYama. The exhibition not only ignited curiosity among new visitors but also rekindled past relationships, as some reconnect with colleagues from a decade ago, showcasing the potential for refurbished trucks to create new networks.

A Commitment to Circularity in the Truck Industry

KuriYama Automotive is dedicated to the principles of “Reduce, Reuse, Recycle” regarding trucks. The showcased vehicle, originally sold by KuriYama and returned after 11 years of use, underwent necessary servicing and refurbishment to allow it to serve in a new capacity. This approach reflects a commitment to keeping trucks in operation longer rather than simply replacing them, a philosophy echoing through the refurbished display. Previous owners expressed disbelief at the remarkable improvement, stating, “I never thought it could get this clean” and “It can still go many miles.

In summary, the experience offered at the Japan Truck Show has allowed KuriYama Automotive to successfully share fresh perspectives and experiences with attendees. This initiative aligns closely with their corporate mission to bring smiles to customers and the planet.

Insights from the President

Tomohiro KuriYama stated, “Through this exhibition, what struck me most was seeing the refurbished trucks not merely as used vehicles but as valuable revitalized assets. Colleagues from the same industry, as well as long-term truck enthusiasts, expressed surprise and appreciation for both the quality and methodology involved. I am thrilled that many regular attendees engaged with us and explored the idea of using trucks longer.” He reiterated KuriYama’s commitment to the idea of circulating trucks for future generations.

Future Aspirations

Looking ahead, KuriYama Automotive aims to continue advocating for the notion of circulating trucks through their refurbished trucks. Not simply classified as second-hand vehicles, these trucks represent a significant third option that combines quality enhancement with an expanded lineup. The goal is to actively engage in creating a sustainable logistics society while remaining attuned to feedback received from attendees during this showcase. The details about the refurbished trucks are periodically updated, ensuring stakeholders stay informed.