TrueCar Collaborates with GasBuddy to Launch Innovative Car Buying Program

TrueCar and GasBuddy Join Forces for a New Car Buying Program

TrueCar, Inc., recognized as a leading destination for car buyers, has recently announced an exciting collaboration with the renowned fuel savings platform, GasBuddy. This union introduces a cutting-edge car buying program, aptly named "TrueCar for GasBuddy," which is set to cater to the needs of GasBuddy's extensive user base of 20 million annual visitors. With this new initiative, customers can now conveniently access TrueCar's remarkable network of over 11,000 certified dealers directly through the GasBuddy app and website.

The goal of this partnership is twofold: to enhance the car purchasing experience for GasBuddy users and to offer tangible rewards. Users who finalize their vehicle purchase from a Certified TrueCar dealer within 45 days of shop will be rewarded with 50,000 GasBuddy Reward Points, adding significant value to their purchase.

Jay Ku, TrueCar's Chief Revenue Officer, expressed his enthusiasm about the collaboration, stating, "We are excited to work with GasBuddy and integrate TrueCar's trusted online buying technology into the menu of value-added services offered to their millions of loyal users." He highlighted that GasBuddy users are tech-savvy individuals who prioritize transparency and efficiency in their automotive experiences, traits that resonate strongly with the services provided by TrueCar.

GasBuddy has established itself as a staple in providing transparency in fuel prices across more than 150,000 gas stations in the United States. By extending its services to include vehicle purchases with TrueCar, GasBuddy aims to deepen its connection with users and enrich their automotive experiences. The unique platform not only allows drivers to access real-time gas price data and savings programs but also integrates personalized features such as their "My Car" option, which tailors offers to the unique needs of its users.

Todd Gulbransen, Senior Vice President and General Manager of Consumer Programs & Marketing at PDI Technologies, the parent company of GasBuddy, stated, "With TrueCar, we're driving measurable value for consumers and expanding what's possible, extending the same transparency our users expect from GasBuddy to one of their largest purchasing decisions and recognizing their loyalty with tangible rewards." This highlights GasBuddy's commitment to enhancing consumer savings and maximizing their user-centric offerings.

The launch of the "TrueCar for GasBuddy" initiative is part of TrueCar's ongoing efforts to create Affinity programs, which have been successful with a diverse array of organizations, including Sam's Club, Navy Federal Credit Union, and Uber. By forming partnerships that extend online car buying power to numerous members, TrueCar aims to bolster its reputation as a trusted marketplace.

TrueCar remains dedicated to building an efficient, personalized shopping experience by connecting buyers directly with Certified Dealers. The platform offers an extensive suite of tools, integrated pricing information, and comprehensive market context tailored for new, used, and certified pre-owned vehicles. As consumers access this enhanced marketplace, they can expect a seamless process that is rooted in transparency and fairness—essential elements for a satisfying automotive shopping journey.

As for GasBuddy, its history of providing unparalleled cost-saving opportunities along with its ease of use positions it uniquely within the market. The platform has already amassed over 100 million downloads, demonstrating its value in the daily lives of drivers across North America. Since its acquisition by PDI Technologies, GasBuddy continues to innovate and bridge the gap between consumers and brands, providing the highest savings on fuel while also expanding into the automotive purchasing sector.

Conclusion

This innovative collaboration between TrueCar and GasBuddy is set to redefine the automotive purchasing landscape by merging fuel savings with car buying advantages. As both companies leverage their strengths to enhance consumer experiences, prospective buyers can look forward to streamlined processes and valuable rewards that make their car ownership journey hassle-free and rewarding.