Japan Wan-Wan Festival 2025 in Odaiba Attracts 100,000 Visitors in Three Days

FLAFFY Co., Ltd. Hosts Japan Wan-Wan Festival 2025

From June 6 to June 8, 2025, FLAFFY Co., Ltd., a prominent pet media company with around 170,000 followers, co-hosted the "Japan Wan-Wan Festival 2025 in Odaiba" in collaboration with UUUM Co., Ltd. This pet-friendly event attracted over 100,000 visitors, highlighting the deep bond between pets and their owners.

A Celebration of Pets and Their Owners

The festival aimed to create a flat relationship between pets and people, showcasing different booths and activities that appeal to both. With beautiful weather, the event turned into a haven of smiles, filled with joy and laughter as visitors and their beloved dogs enjoyed the festivities.

A Variety of Pet-Related Booths

During the three-day event, around 100 vendors displayed a vast array of products, including snacks, clothing, healthcare items, and grooming services. Visitors had the chance to personally sample and purchase items, further enriching their lives with their furry companions. Additionally, for those unable to attend, FLAFFY streamed live on Instagram, ensuring that everyone could partake in the excitement.

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Breed-Specific Meetups

A signature of the festival was the dog breed-specific meetups, which proved to be a smash hit. Owners and their dogs gathered in a large dog run, building friendships and networking in a relaxed atmosphere. The event also featured fun games like rock-paper-scissors, bringing extra joy and prizes for winners.

New Initiatives: The Dog Run

For the first time at this event, a dog run was set up, which was immensely well-received. Divided into a designated area for small dogs and another for medium to large breeds, dogs frolicked freely while their owners enjoyed the unique opportunity to mingle with other dog lovers. Many expressed their desire for a dog run to be a staple of future events.

Exciting Main Stage Content

The main stage featured a variety of engaging content, including the popular "Dekobari Championship" and a photo session with the special guest, Chitan. Additionally, the "Wanko Name Bingo Tournament" allowed attendees to celebrate their pets as their names were called. Special participation was limited to dogs sporting FLAFFY's original merchandise, the "Wanko Pin," which delighted fans.

Unique Photo Spots

Hebel Maison's Dog Soba Experience: A fun photo spot that transformed dogs into mini soba bowls drew numerous enthusiastic visitors.

Dog Hamburger Set: Offering another photogenic experience, this set allowed pets to become adorable hamburgers, leading to a plethora of social media-worthy snapshots.

Wank Biophenin S Photo Spot: This quirky photobooth featuring a package design was a hit among pet owners, capturing the cute expressions of their dogs.

Dog ID Pictures: Continuing last year's trend, a dog ID photo booth in collaboration with Epos Card allowed visitors to take home special commemorative photos with their pets.

Korean Receipt Self-Photo Booth: Another popular attraction, this self-photo booth allowed visitors to snap their own photos, garnering a positive response throughout the event.

FLAFFY's Original Merchandise Launch

The launch of FLAFFY's original goods received an enthusiastic reaction. The "Treat Pouch," designed for pet photos, was particularly well-received and quickly seen attached to attendees' bags. The "Wanko Pin" also sold out by the third day, with many pet owners sporting it excitedly throughout the festival.

Health Initiatives and Charity Activities

For pet health, a dedicated "Wanko Health Room" was established, staffed by veterinarians who provided prompt assistance to pets in need. Collateral activities included a charity initiative that raised funds for animal welfare organizations, along with an adoption showcase that emphasized the importance of responsible pet ownership and animal welfare.

Vibrant Creators' Flea Market

The creators' flea market boasted participation from popular influencers who offered their items for sale. With engaging food options inspired by popular internet personalities, the area buzzed with excitement and cheerful conversations.

Culinary Contests and Specialty Foods

The event's highlight was a cooking showdown featuring the popular YouTuber group, Fishers. The culinary competition inspired enthusiastic crowds eager to sample their dishes.

Conclusion and Future Plans

The Japan Wan-Wan Festival aims to continue creating spaces for joyful interactions between pets and their owners. Plans for expanding the event further and enriching experiences for both pets and owners remain a priority. We thank all participants and look forward to more unforgettable moments together at future events.

Looking Forward

FLAFFY welcomes inquiries from businesses interested in participating in future pet events or collaborating on promotional opportunities. Please follow our official site for updates on upcoming events.

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