Montell Jordan's Prostate Cancer Journey: A Powerful Advocacy
Montell Jordan, the iconic Grammy Award-winning artist known for his hit song "This Is How We Do It," is embarking on a significant new journey as the Global Ambassador for ZERO Prostate Cancer. This partnership aims to raise awareness and encourage men, particularly those from the African American community who are at a higher risk, to prioritize prostate cancer screening and early detection.
A Personal Battle
In late 2024, Jordan disclosed his prostate cancer diagnosis via social media, a life-altering moment he had kept largely private until now. His experience has been marked by fear, resilience, faith, and an unwavering commitment to recovery. The loss of his father-in-law to cancer has ignited a passion within him to advocate for others, emphasizing the critical need for men to get tested.
"I've been silent about the hardest chapter of my life, but not anymore," Jordan expressed. He aims to use his voice to help those at risk and to dismantle the barriers that often keep men from seeking the necessary screening.
The Statistics
Prostate cancer disproportionately affects Black men, who are 70% more likely to be diagnosed yet twice as likely to succumb to the disease compared to their White counterparts. This alarming reality underlines the urgency of Jordan's mission. The month of September marks National Prostate Cancer Awareness Month, during which ZERO will launch its ambitious $20 Million Blitz the Barriers initiative in Atlanta, aiming to address these critical health disparities.
A Mission with Purpose
For Montell Jordan, this role isn't merely a title; it embodies a deeply personal journey. As he faithfully serves as a pastor, husband, and father, he recognizes the imperative to advocate for not only his community but for all men facing similar challenges.
In conjunction with his ambassadorship, Jordan will share his story more broadly through a documentary titled "Sustain," set to release in 2026, coinciding with the 30th anniversary of his debut single. He aims to host screening events during his anniversary concert tour and participate in public service announcements and digital campaigns that promote prostate cancer awareness.
Jordan's collaboration with ZERO Prostate Cancer unites his passionate advocacy with impactful storytelling. Courtney Bugler, the President and CEO of ZERO Prostate Cancer, emphasized the significance of this partnership. She stated, "His courage to share his ongoing journey will help sound the alarm for men everywhere that it’s time to let go of the stigmas associated with prostate cancer. It’s time to talk, and it’s time to take action."
Conclusion
Jordan's initiative signifies a substantial shift in addressing prostate cancer, pushing for an open dialogue that advocates for early testing and awareness. As he steps into the spotlight, Montell Jordan exemplifies how powerful stories can inspire change and save lives. With his voice, he calls on men everywhere to prioritize their health, break the silence surrounding prostate cancer, and take proactive steps toward their well-being. To learn more about Montell Jordan's advocacy efforts and how ZERO is working to save lives, visit
zerocancer.org/blitz.