Transforming Hiring in 2025: Leveraging SNS for Recruitment Branding

In today's competitive job market, it is crucial for companies to adapt their hiring strategies to meet modern expectations. Traditional methods are insufficient as job seekers increasingly rely on social media to assess potential employers. This evolving landscape has led to a major shift—companies must transform from being passive recruiters to brands that are actively 'chosen' by candidates.

To address these new dynamics, Tenjob Market, a Tokyo-based recruitment consultancy, will host an enlightening online seminar on November 18, 2025. Titled "Understanding the Use of SNS to Become a 'Chosen Company,'" this one-hour session aims to equip HR professionals with the insights necessary to navigate the evolving recruitment landscape. The event is free of charge and promises valuable information that can redefine a company's recruitment strategy.

The Changing Job Seeker Mindset

Recent studies indicate that the behavior of job seekers, particularly among Generation Z, has considerably changed. Candidates now seek a deeper understanding of a company's culture and values—elements often portrayed more authentically on social media than in formal job postings. As a result, it's essential for businesses to establish a robust social media presence that effectively communicates their brand story and engages potential applicants.

Seminar Highlights

The seminar will delve into key factors affecting hiring effectiveness, offering an engaging platform for discussion. The program is divided into three informative parts:

1. Understanding the Lack of Applications
This segment will explore the underlying reasons why companies may struggle to attract applicants in the current market, shedding light on the structural changes in recruitment.

2. Learning from Successful SNS Recruitment
Participants will discover case studies showcasing successful SNS recruitment strategies. Real-world examples will illustrate how businesses can design impactful recruitment campaigns that resonate with candidates.

3. Practical Steps for SNS Recruitment Implementation
This section will provide a step-by-step approach to seamless SNS recruitment integration into current HR practices, ensuring organizations can start implementing effective strategies immediately.

On top of these educational insights, there will be an interactive Q&A session, allowing registrants to address specific challenges they face in recruitment.

Expert Speakers

The seminar will be led by industry experts including:

- ### Seita Tsutomoto, CEO of MIGUSHI

With a rich background in branding and advertising, Seita brings invaluable experience in crafting effective marketing strategies that resonate with today’s job seekers.

- ### Kota Nakagawa, SNS Operations Manager at Tenjob Market

With a personal following of over 40,000 on social media, Kota offers insights into building a strong corporate presence on these platforms to attract top talent.

- ### Hajime Saito, Chief Analyst at Tenjob Market

Having transitioned from engineering to HR analytics, Hajime will provide data-driven insights into recruitment trends and applicant behavior, ensuring companies are well-equipped to respond to market dynamics.

Why Attend?

For employers feeling overwhelmed by the evolving recruitment challenges, this seminar presents a unique opportunity to explore new methodologies that can transform their approach to hiring. By understanding the critical role of social media, companies can position themselves as desirable workplaces, paving the way for a diverse and talented pool of applicants.

Don't miss the chance to enhance your recruitment strategy; register today for this indispensable seminar delivered by Tenjob Market, a company with a proven track record of supporting over 20,000 organizations in their recruitment efforts. The shift is happening, and staying informed could be the key to your company's future success in attracting talent.

Event Details:

- Date: November 18, 2025
- Time: 14:00 – 15:00 JST (entrance available 10 minutes prior)
- Platform: Online
- Cost: Free
- Registration: Click here to register

Conclusion

In sum, the seminar presented by Tenjob Market offers an essential step for businesses looking to refine their recruitment approach amidst evolving cultural expectations. As talent acquisition continues to shift towards an emphasis on branding and social media, being proactive in learning and implementation can set organizations apart in their hiring endeavors.