A New Butter Experience Arrives at Tokyo Station with Burle Butter Tart

Discover an Exceptional Butter Delight at Tokyo Station

Tokyo Station is set to welcome a new sensation in gourmet treats as the `Tokyo Takanawa Butterista` introduces its flagship product, the `Burle Butter Tart`. Launching on November 20 at the Tokyo Souvenir Center, this exquisite confection promises an unparalleled experience for butter lovers. Crafted by Doshisha, a renowned Osaka-based company known for its innovation in lifestyle products, the Burle Butter Tart aims to elevate the everyday sweet experience.

Unveiling Tokyo Takanawa Butterista

The Tokyo Takanawa Butterista brand emerges from the heart of Takanawa, known for its trendy twist on classic Japanese sweets. With a mission to enhance daily life with sophistication, this new brand intends to create a local staple that resonates well with both residents and visitors of this vibrant locale. It shares its artistic roots with Doshisha's previously established brands, such as `T.D.Early` and `OIMO MERCI`, as well as their renowned dessert shop amine.

The Marvel of Burle Butter Tart

At the forefront of Butterista’s offerings, the Burle Butter Tart is a luxurious dessert tailored for those who wish to indulge in a rich butter experience. This single-bite tart is designed for convenience, making it perfect for enjoying on the go. The pastry features a beautifully baked, golden crust that exudes a delightful buttery aroma. When you take a bite, the crunchy texture of the tart and the flavorful richness of the butter tantalize your taste buds, creating an unforgettable flavor sensation.

The tart's luxurious filling of velvety caramel chocolate is complemented by a beautifully caramelized brulee top, creating a striking visual that hints at a complex taste profile. The result is a harmonious balance of bitterness and sweetness, ensuring every bite offers a delightful adventure through various textures – from the crispy exterior to the gooey caramel and the crumbly tart shell.

Pricing and Packaging

For just 972 yen (including tax) for a pack of five or 1,512 yen for eight, the Burle Butter Tart is an accessible luxury for anyone passing through Tokyo Station. Doshisha has also given careful thought to the product's packaging, which features a modern design with a blend of gold and off-white that conveys elegance and simplicity. Elements of traditional Japanese patterns are included to celebrate the culture and history of Takanawa, further enriching the consumer experience. The floral motif on the package draws inspiration from Tokyo Minato's city flower, the `Hana Mizuki`.

Visit and Experience

From 9:00 AM to 9:00 PM, you can find the Burle Butter Tart at the Tokyo Souvenir Center, located in the bustling area of Tokyo Station, known for offering a wide range of popular gifts and souvenirs. As travelers often seek memorable treats to take home, the Burle Butter Tart stands out as both a unique and delicious option.

The Mission of Tokyo Takanawa Butterista

Rooted in the philosophy of `making every day a little more luxurious`, the mission of Butterista reflects a commitment to quality and innovation in every product. This brand represents the intersection of tradition and modernity, combining Japan's delicate sensibilities with contemporary techniques to deliver exceptional quality. With each bite, Butterista aims to provide a luxurious experience that is not only enjoyable but also resonates with the rich history of Tokyo Takanawa.

Stay tuned for more updates and join the Butterista community on their Instagram for sneak peeks and the latest news about this exciting new venture. Doshisha, led by CEO Masayuki Nomura, continues to push boundaries in the food and lifestyle sector, ensuring that every product they launch captures the essence of quality and sophistication.

For customer inquiries regarding the Burle Butter Tart, contact Doshisha Customer Support: 0120-104-481 (weekdays 9 AM to 5 PM).

This remarkable treat promises not only to satisfy your sweet tooth but also to add a touch of elegance to your daily routine. So, mark your calendar and be one of the first to indulge in this new butter delight in the heart of Tokyo.