First Paris Baguette Opening in Richmond Area by Local Entrepreneur

Paris Baguette Expands Its Reach in North America

Paris Baguette, the popular bakery café brand known for its warm pastries and artisan coffees, is set to make a splash in the Richmond area. With over 4,000 units operating globally, the brand has become a prominent player in the North American market, boasting over 300 locations already in operation. This expansion into Henrico County, Virginia, is part of their ambitious plan to increase their footprint across the continent.

Jeff Han, a seasoned entrepreneur with nearly two decades of experience in wholesale distribution, is at the helm of this exciting venture. After years of successfully supplying gas stations and convenience stores, Jeff, alongside his wife Hyunjung, has decided to chase a long-held dream of establishing their own bakery. By recognizing a gap in the local market, he teamed up with an old friend to introduce Paris Baguette to the Richmond community.

In a statement reflecting his passion, Jeff remarked, "I’m proud to open the first Paris Baguette in the Richmond area and create a place where the community can come together. Our focus is on delivering high-quality baked goods and a warm, welcoming experience for our friends and neighbors."

The café is set to open its doors on May 15, 2026, at 3524 Pump Road, marking a milestone in both the company's journey and the Richmond area's dining options. The establishment is not just the first of its kind in this locality but also the 15th Paris Baguette pilot in Virginia. This opening is a significant marker in Jeff's entrepreneurial journey, heralding the first of three planned locations in the region.

As the company continues its upward trajectory, their goal is to reach 1,000 units across the U.S. and Canada by 2030. Paris Baguette aims to achieve this through strategic partnerships with local entrepreneurs who share a passion for community-building through baked goods and coffee.

Darren Tipton, CEO of Paris Baguette, articulated the brand's overarching vision: "We're on a mission to reestablish the neighborhood bakery café as the heart of the community, and we’re excited to see Jeff bring this vision to life. At our cafes, we like to say, 'Happy to see you. Happier to serve you.' We are confident that Jeff will embrace this ethos in his community."

In alignment with its ambitious goals, Paris Baguette is leveraging its proven franchise model to foster a strong connection with customers. The cafes are designed to serve not just as places to enjoy delicious baked goods, but as spaces where community members can gather, connect, and enjoy the moment together.

The mission of Paris Baguette extends beyond its pastries and coffees; it emphasizes being a cornerstone of the community. Through its engaging "Love Baked In" programs, the brand showcases its commitment by contributing to local causes and charities, reinforcing their dedication to making a meaningful impact.

Since its inception, Paris Baguette has established itself as a leader in the hospitality industry, earning accolades for its distinctive consumer experiences and strong network of successful franchise relationships. Those interested in finding the nearest Paris Baguette or learning more about the brand's ethos can visit their website at www.parisbaguette.com.

Jeff’s upcoming café is more than just a business venture; he envisions it as a gathering place where everyone can share good times and great food, building community through joyful experiences. As the countdown to opening day begins, anticipation builds for a new addition to the rich culinary landscape of Richmond, VA.