#Japan #Momo #PostPet #Sony HC #Inazawa

AR Photo Frame Crafted to Cheer for Sony HC BRAVIA Ladies

In an exciting collaboration, Arara Inc., a subsidiary of Peakloud Holdings, has developed an innovative AR photo frame to support the women's field hockey team, Sony HC BRAVIA Ladies. This initiative coincides with their official match on April 19, 2025, and prominently features Momo, a beloved character from the PostPet series, which is managed by SMN Corporation.

The AR photo frame enhances the experience for fans attending the match in Inazawa City, Aichi Prefecture. Spectators can simply scan a QR code at the event with their smartphones to access the AR frame. This interactive technology allows fans to capture photos that reflect the lively atmosphere and energy of the event, ensuring memorable moments from the game are preserved.

Accessibility and Features of the AR Frame

The AR photo frame is designed for ease of use and is available for free. It supports both front and rear cameras, allowing fans to enjoy capturing their favorite memory in various settings. This means attendees can fully engage with the cheering experience while enjoying the match.

Arara has carved a niche in the AR service sector as part of their solution offerings. They have effectively utilized AR to support promotional campaigns across various industries, including major manufacturers and commercial events. Unlike traditional AR methods, Arara’s “Web AR” service does not require any specific app downloads. Users simply need to scan designated QR codes to immerse themselves in the augmented experience. This innovative solution has become an appealing alternative to physical photo booths at events and has been successfully integrated as a digital novelty for sports ticket purchasers.

Addressing Challenges in the Sports Industry

In the competitive realm of sports, attracting new fans and retaining existing ones is crucial. The introduction of AR photo frames serves as a tool to help address these challenges. By providing an engaging and interactive experience, Arara aims to enhance fan involvement and boost attendance at games.

Continuous Innovation in AR Services

Going forward, Arara aims to maximize the reach of AR services by tailoring solutions to meet specific campaign objectives, target demographics, and budget requirements of various organizations. Emphasizing flexibility and user engagement, Arara is committed to helping businesses enhance their promotional strategies through augmented reality.

The Future of Web AR

Arara's Web AR service allows users to enjoy augmented reality experiences without the need for iOS or Android apps, making AR accessible directly through web browsers. This system is not only efficient and user-friendly but is also designed for quick deployment at events, making it a suitable alternative to traditional photo booths and panels. Additionally, the “Web AR Photo Frame Lite Plan” is targeted towards schools, manufacturers, and local governments looking for economical AR promotional solutions.

For more information on Arara's innovative services, visit Arara's Web AR.

About SMN Corporation

Founded with the goal of enhancing communication technology in a user-friendly manner, SMN Corporation has been a trailblazer in advertising distribution services and marketing solutions. The company has maintained the legacy of its character, Momo, from the popular PostPet franchise, which originated during the early internet era in 1997 and has continued to captivate audiences. The ongoing promotion of PostPet through events, merchandise, and social media continues to attract loyal fans, ensuring its place in popular culture.

Company Overview of Arara Inc.

Company Name: Arara Inc. (a wholly-owned subsidiary of Peakloud Holdings)
Location: 2-24-15 Minami Aoyama, Minato Ward, Tokyo, Japan
Website: www.arara.com
Founded: October 2023
CEO: Noriyuki Kadokura
Business Description: Solution services beginning with messaging solutions.

The names and product/service titles mentioned are trademarks or registered trademarks of their respective companies. The information in this article is current as of the time of publication and may be subject to change without notice.