Emole Issues Corporate Bonds via Siiibo Securities
Introduction
Emole, the developer behind the globally expanding short drama app, BUMP, has made headlines by issuing corporate bonds with the assistance of Siiibo Securities, a company specializing in corporate bond issuance and investment platforms. Emole's bond launch marks a notable landmark in Siiibo’s operations, as it’s the first time a company focused on short drama distribution has utilized this platform for funding.
Funding Through Siiibo Securities
Based in Tokyo's Chuo district, Siiibo Securities has provided a unique online platform designed to facilitate corporate bond issuance, enabling startups and established companies alike to raise funds effectively. Emole's approach to issuing fewer corporate bonds through a private placement using this platform reflects the growing interest in venture debt as a funding solution among startups, especially in a landscape where traditional financing routes can be cumbersome and restrictive.
The Rise of BUMP
Launched in late 2022, BUMP has quickly gained traction, surpassing 2.5 million downloads by September 2025, with a staggering 3 billion views across social media platforms. As the app has expanded its service to over 100 countries and regions, including localized productions in South Korea and the United States, user engagement has steadily increased. The proceeds from the latest bond issuance will be allocated to enhancing the BUMP service and investing in content creation, ensuring the app remains at the forefront of the burgeoning short drama market.
Investor Insights
Feedback from investors who have purchased bonds from Emole highlights a strong interest in the app’s potential and the anticipated growth of the short drama sector. Investors expressed enthusiasm for a reliable return through interest income while also being drawn to the storytelling and creative aspects of Emole’s projects. Many investors were already familiar with the BUMP platform and view this bond purchase as an opportunity to support its continued evolution and growth.
Advantages of Issuing Bonds through Siiibo
Siiibo Securities has innovated the bond issuance space in Japan, offering several advantages for companies like Emole:
- - No Dilution of Control: Unlike equity financing, bond issuance does not dilute ownership or control of the company.
- - Flexibility: There are nominal restrictions or covenants, allowing companies to design their financing conditions according to specific needs.
- - Access for Varied Businesses: Even pre-profit companies can partake, regardless of industry.
- - Longer Redemption Periods: The average repayment period of 2–4 years allows firms to strategize future funding rounds more effectively.
- - Broad Use of Funds: Raised capital can be flexibly deployed, supporting operations or even engaging in M&A activities.
- - Larger Fundraising Capabilities: Companies can raise substantial amounts, exceeding 100 million yen.
About Emole and Its Vision
With a vision to create a world where creativity thrives, Emole focuses on building an ecosystem that empowers creators to continuously challenge themselves while earning sustainable returns through creative endeavors. The company’s signature product, BUMP, exemplifies this vision by offering bite-sized drama pieces accessible to a global audience.
Conclusion
Singapore (Siiibo Securities) is pivotal in reshaping the funding landscape for creative startups in Japan, and Emole’s trailblazing bond issuance serves as a shining example of how innovative financing can fuel cultural and artistic growth on a global scale. As the demand for unique storytelling rises, both Emole and Siiibo Securities are poised to lead this exciting frontier in the digital entertainment realm.